Quantitative And Qualitative Methods Flashcards

(34 cards)

1
Q

Quantitative methods (6)

A
Interviews 
Questionnaires
Surveys 
Psychological tests
Psychometric tests 
Projective tests
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2
Q

Qualitative methods (4)

A

Qualitative interview
Focus groups
Ethnographic research
Historical research

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3
Q

Quantitative method interviews

A

Gathering info about people by conversing with them face to face dialogue

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4
Q

General requirements for interview (7)

A
Establishment of rapport
Statement of purpose 
Detached/ objective attitude
Staying on topic 
Careful wording of questions 
Knowing when to end 
Accurate record of interview
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5
Q

Unstructured interviews

A

Interviews in which the interviewer provides minimal direction to the interviewer

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6
Q

Structured interviews

A

Interviews with a pre specified set of topics and order of discussion

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7
Q

Standardized structured interviews

A

Wording of questions order of questions

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8
Q

Mixed question interviews ( 3)

A

Interviews using different kinds of questions open ended, fixed option (close ended) rating scale questions

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9
Q

Problems with interviews (8)

A
Interviewer bias 
Personal bias 
Social and ethic bias 
Interviewee dishonesty 
Implementation costs
Training costs travel costs administration costs
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10
Q

Questionnaires

A

Gathering info about people anonymously using a standardized series of questions

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11
Q

Components of a questionnaire (4)

A

Preamble
Identification questions
Research questions
Branching instructions

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12
Q

Fixed option items

A

Questions with qualitatively distinct response alternatives

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13
Q

Rating scale items

A

Questions with quantitatively distinct response alternatives

Categorical, numerical, graphical

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14
Q

Yes no or true false items

A

H

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15
Q

Likert scale

A

Agree disagree

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16
Q

Funnel questions

A

A series of related questions soliciting progressively more detailed info

17
Q

Open ended questions

A

Questions that respondents answer in their own words

18
Q

Question bias double barreled questions

A

Items that ask two separate questions simultaneously

19
Q

Loaded questions

A

Items that contain emotionally charged or value laden terms

20
Q

Leading questions

A

Items that tend to influence response in a certain direction

21
Q

Double negatives

A

Items that use two negative expressions to convey a positive idea

22
Q

Response bias acquiescence

A

Tendency to agree with items regardless of their content

23
Q

Dissension

A

Tendency to disagree with items regardless of their content

24
Q

Deviation

A

Tendency to answe items in an extreme way regardless of their content

25
Social desirability
Tendency to answer items in a socially acceptable way regardless of the correctness of the answer
26
Questionnaire wording (5)
Avoid words with double meaning Avoid overly lengthy questions Ask questions based on respondents own experience Design the entire questionnaire around a theoretical rationale Pre test the questionnaire on a test sample
27
Surveys
Administering an interview or questionnaire to a sample of individuals to estimate characteristics of a large population
28
Confidence and tolerance levels
Range of values within which a population value falls with a specified probability
29
Tolerance level precision
The range of values within which the true population value falls with a specified probability
30
Confidence level
The probability that the true population falls within the tolerance level
31
Reasons for sampling (3)
Feasibility Accuracy Unobtrusiveness
32
Simple random sampling
Sampling such that every member of the population has an equal and independent chance of being selected
33
Cluster sampling
Random sampling in 2 phases Primary selection units (clusters groups) Secondary selection units ( individuals within groups
34
Stratified sampling
Random sampling from mutually exclusive and exhaustive strata in the population