Quantitve sales forecasting Flashcards
(5 cards)
Quantitve sales fore casting
making furture predictions based on trends identified from past data
Moving averages
A succession of averages derived from successive segments of a series of values
-Provides total sales & averages over terms
-Help to see underliying trends
Extrapolation
Extending the trend line to forecast future sales
-simple
-Assumes past = future
Correlation
Using the line of best fit to identify the relationship between 2 variables
-Strong or weak depending on variatiom
-Doesn’t identify cause & effect
Limitations of quantitative sales forecasts
-Market subject to disruption, e.g. tech change
-Startups have little past data
-The further into the future, the harder it is to be accurate