Questionaires / Validity/reliability/ Experiments/ Structured Interviews Flashcards
(22 cards)
Structured interviews
Participants are directly questioned using pre set questions.more formal
Strength/ limitation of structured interviews
(Practical)
Advantage:
Quick and cheap
Suitable for gathering factual information
Limitation:
More costly than questionnaires
Only provide a snap shot of people’s attitudes or behaviour changes
Structured interviews advantages / limitations (ethical)
Advantage:
Ethical especially is mainly collecting factual information about a person.
Limitation:
Interviewer must conduct there questions appropriately
Interviewer may put themselves at harm if they interview someone like a criminal.
Advantages/ limitations of structured interviews (theoretical)
Advantage: positivist
Provide scientific data as they provide objective reliable data
Show correlation between 2 things
Limitation: interpretivists
Would argue they are invalid as they cannot accurately obtain a clear idea about the meaning behind the action
Experiments
Rarely used in sociological research with an exception for education this is because well controlled experiments are hard to set up
Labatory experiments
Method involves the researcher controlling the independent variable and dependent variable in the study.
Uses standardised procedures and has strict control over confounding variables they take place in artificial settings.
Independent variable
The factor that is internationally manipulated or changed by the researcher to observe its effect on the dependent variable.
Dependent variable
Variable in which is assumed to be directly affected by changes in the independent variable.
Limitations of investigating social phenomena
Lands are closed artificial systems with precise controlled environments. Society is open.
Strengths and limitations of lab experiments(practical)
Advantages:
Controlled environment allows for replication and reliability
Disadvantage: expensive and time consuming to set up.
Participants may display alternative behaviours.
Strengths and limitations of lab experiments (ethical)
Advantage:
Informed consent can be easily obtained in controlled settings.
Guidelines can be followed.
Limitation:
Potential psychological harm if deception is involved.
Strengths and limitations of lab experiments (theoretical)
Advantage:
Highly scientific
Reliable and establish cause and effect
Limitation:
Participants are likely to know they are taking part in the experiment and may alter their behaviour.
Filed experiments
Researcher still has some control over the independent variable and dependent variable but it takes place in a real life setting rather than an artificial one.
Strengths and limitation of field experiments (practical)
Advantage:
Some control over the environment
Limitation:
Time consuming
Strengths and limitation of field experiments (ethical)
Advantage:
Research should always seek to go good so the condition should not affect the participants.
Limitations:
Can be unethical if participants do not know they are in one - this is deception and lack of consent.
Strengths and limitation of field experiments (theoretical)
Advantage:
Participants doesn’t know they are in an experiment they are going to act naturally so the results will be valid
Limitations:
Can’t be predicated in the exact
same way
Less control over the variables
Reliability
refers to the consistency of a research method or measurement tool. A reliable method produces stable and consistent results when repeated under similar conditions.
Validity
refers to the accuracy of a method or measurement tool in capturing what it is intended to measure. A valid measure accurately reflects the concept or phenomenon being studied.
What is a sociological questionnaire?
A sociological questionnaire is a research tool used to collect data on social behaviors, attitudes, or characteristics by asking respondents a series of structured questions.
Reliability in Questionnaires
A reliable questionnaire produces similar responses when administered repeatedly under the same conditions, minimizing random errors
Validity in Questionnaires
A valid questionnaire ensures questions truly reflect the sociological phenomenon, like measuring social trust rather than unrelated factors
Open-Ended vs. Closed-Ended Questions
Open-ended questions allow respondents to answer in their own words, providing rich, qualitative data
Closed-ended questions offer fixed response options, enabling quantitative analysis