Questions 4

Question 1

Where do user flows begin?

Answer 1

From outside you site (Social media, ads, mailing lists, etc.)

Question 2

What to cover in design challenge?

Answer 2

1. Challenge (one sentence broadest vision)
2. Outcome/Vision (bullet points of business requirements)
3. Provisional Persona (4-square: Picture, Facts, Behaviors, Needs/Goals)
4. Assumptions (bullet points of things you don’t know for sure)
5. Design Story (Check list of main flows/primary tasks)
6. User flow Diagram (You need to work on this)
7. User interface

Question 3

Regular user flows

Answer 3

Question 4

Stacked user flows

Answer 4

1st - user signs up for email list

2nd user gets email from email list

Question 5

What questions should be answered before you start the user flow?

Answer 5

What needs or desires do your visitors have? Which problem do they want to solve?

Why do they need it?

What qualities (about your product or service) are most important to them?

What are all the questions they have about the product?

What are their doubts or hesitations?

What information do they need to take action?

What’s their emotional hotspot to propel them towards taking action?

Question 6

How do you optimize content to increase conversions?

Answer 6

In each step present a clear, benefit-oriented value proposition.

Explain how your offer is useful and how it all works. Invite to read more detailed information.

Back it up by easy-to-digest proof points (references, testimonials, studies etc).

Minimize friction. Ask for the minimum amount of information, reduce the number of fields, extra clicks and page-loading time. Use trust elements.

Create clear and attractive calls to action that guide them to the next step

Question 7

Great UX is actually the art of invisibility. UX has always simply been about the seamless delivery of great content or functionality.