Questions

Question 1

Which user characteristic may NOT be used to change keyword bids in AdWords?

Answer 1

ad preference

Question 2

By default, Google Analytics can only collect behavioral data from web-connected systems.

Answer 2

True

Question 3

Filters let you include, exclude, or modify the data you collect in a view.

Answer 3

True

Question 4

Which reports show websites that send traffic to your pages?

Answer 4

All traffic

Question 5

What is not a benefit of Google Analytics Remarketing?

Answer 5

Allow customers to quickly reorder an item they have previously purchased

Question 6

Which of these does Google Analytics use to distinguish new and returning users?

Answer 6

A randomly-assigned unique identifier and browser cookie

Question 7

What criteria cannot be used to create a Custom Segment?

Answer 7

Ad type

Question 8

Once you have deleted a view, you have a limited number of days to restore that view.

Answer 8

True

Question 9

Within how many days can a deleted view be restored?

Answer 9

35

Question 10

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

Answer 10

Custom Include filter with field “Campaign Name” and pattern “back to school”

Question 11

What report indicates the pages of a website where users first arrived?

Answer 11

Landing Pages report

Question 12

Metrics cannot be paired with dimensions of the same scope.

Answer 12

False

Question 13

What feature collects company-specific data such as Member Status?

Answer 13

Custom Dimension

Question 14

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Answer 14

Multi-Channel Funnel reports

Question 15

What is not considered a default “medium” in Google Analytics?

Answer 15

Google

Question 16

Which of these is NOT a valid metric-dimension combination?

Answer 16

Sessions / Bounce rate

Question 17

What is required for User ID to track users across different devices?
To recognize users across different devices, what is required for User ID?

Answer 17

Sign-in that generates and sets unique IDs

Question 18

To recognize users across different devices, what feature must be enabled?

Answer 18

User ID

Question 19

What scope would you apply for a Custom Dimension that collects data for users who log in to your website?

Answer 19

User

Question 20

What feature can join offline business systems data with online data collected by Google Analytics?

Answer 20

Data import

Question 21

Which report helps identify which browsers may have had problems with your website? What report identifies browsers that may have had problems with a website?

Answer 21

The Active Users report

The Browser & OS report

Question 22

When does the tracking code send an event hit to Google Analytics?

Answer 22

Every time a user performs an action with event tracking implemented

Question 23

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Answer 23

Assisted conversion

Question 24

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

Answer 24

False

Question 25

Smart Goals are created automatically by Google's machine-learning algorithms

Answer 25

True

Question 26

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

Answer 26

True

Question 27

When does the Analytics tracking code send a page-view hit to Google Analytics?

Answer 27

Every time a user loads a webpage with embedded tracking code

Question 28

Which of these is a scope for Custom Metrics? / What scope applies to Custom Metrics?

Answer 28

Hit

Question 29

Auto-tagging is used to collect data from which kinds of traffic?

Answer 29

Google Ads Campaign traffic

Question 30

To collect how many times users downloaded a product catalog, what would you set up? What feature would be used to collect how many times users downloaded a product catalog?

Answer 30

Event Tracking

Question 31

What is a “secondary dimension” in Google Analytics?

Answer 31

An additional dimension you can add to a report for more specific analysis.

Question 32

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

Answer 32

False

Question 33

Which reports require the activation of Advertising Features?

Answer 33

Demographics and Interests reports

Question 34

To view accurate data in a Custom Report, what action should be avoided?

Answer 34

Pair metrics and dimensions of different scopes

Question 35

Custom Dimensions can be used as which of the following?

Answer 35

All of these are correct: • Secondary dimensions in Standard reports • Primary dimensions in Custom Reports • Secondary dimensions in Custom Reports

Question 36

What campaigns require manual tags on destination URLs for tracking?

Answer 36

Email campaigns

Question 37

Which three campaign parameters are recommended to manually track campaigns?

Answer 37

Medium, Source, and Campaign

Question 38

What feature is required to track customer search terms on a website?

Answer 38

Site Search

Question 39

For auto-tagging, what parameter does Google Ads include in the destination URL?

Answer 39

gclid=

Question 40

What is a “dimension” in Google Analytics?

Answer 40

An attribute of a data set that can be organized for better analysis.

Question 41

Which of the following criteria could NOT be used for a Dynamic Remarketing audience? What criteria could not be used to create a Dynamic Remarketing audience?

Answer 41

Users who returned an item they purchased

Question 42

Which default traffic source dimensions does Google Analytics report for each website visitor?

Answer 42

Source and Medium

Question 43

Which of these CANNOT be collected by the default Analytics tracking code?/ What cannot be collected by the default Analytics tracking code?

Answer 43

User’s favorite website

Question 44

Which kinds of hits does Google Analytics track? All of these are correct:

Answer 44

All of these are correct: • Page-tracking hit • Event-tracking hit • Ecommerce-tracking hit

Question 45

What report indicates where users start or exit the conversion funnel?

Answer 45

Goal Flow report