Questions & Answers Pt. 8

Question 1

What is a soft bounce?

Answer 1

A. When someone clicks on the unsubscribe button
-> B. When a mail server is temporarily unavailable
C. When someone opens and deletes an email

Question 2

What is the fastest way for an Administrator to create a one-time table of prospects who match specific criteria?

Answer 2

A. Use a completion action
B. Use an automation rule
C. Use a dynamic list
-> D. Use a segmentation rule

Question 3

What is the limit of social posting connectors you can create in your Pardot account?

Answer 3

A. Five accounts per platform
B. One account per user role, per platform
-> C. There is no limit of accounts per platform
D. One account per platform

Question 4

What will undelete a prospect?

Answer 4

A. If they get an opportunity attached to them
-> B. If the deleted prospect re-converts by filling out a form with the same email address
C. If they call their sales rep

Question 5

When looking at a landing page report, what does unique views represent?

Answer 5

A. The number of individual prospects who submitted the form at least once.
B. The number of times that an anonymous visitor successfully completed a form on the landing page and therefore ““converted”” to a prospect.
-> C. The number of individual prospects who viewed your landing page at least once.
D. The total number of times a form on the landing page has been successfully completed.

Question 6

Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?

Answer 6

A. The Dashboard
B. The Sent Emails Page
C. The System Preferences Page
D. The Admin Overview Page
-> E. Domain Management

Question 7

Which variable tag can be used on your layout template for landing pages

Answer 7

A. %%name%%
B. %%footer%%
-> C. %%content%%
D. %%form%%

Question 8

Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?

Answer 8

A. Create page actions
B. Create automation rules
C. Creating an engagement program to nurture leads
-> D. Implement scoring and grading

Question 9

By default, what record type does Pardot sync with in Salesforce? Choose 3 answers

Answer 9

-> A. Contact records
B. People records
C. Case records
-> D. Lead records
-> E. Account records

Question 10

How can an anonymous visitor convert into an identified prospect? Choose 2 answers

Answer 10

A. Matching an automation rule
-> B. Submitting a form on a landing page
-> C. Clicking on a tracked link in an email
D. Viewing more than one web page

Question 11

How does Pardot retrieve a visitor’s company name and state?

Answer 11

A. From a visitor list
B. Through a WHOIS look up
C. With a check of the browser’s cookies
-> D. Through a form submission

Question 12

Where should the administrator go to change the DNS entries?

Answer 12

A. Dashboard
B. CRM
-> C. Company’s DNS
D. Account Settings

Question 13

A prospect was created in Pardot 3 months ago with the Pardot campaign “New Prospects.” The same prospect then matches an automation rule to change the Pardot campaign to “Demo Request Form. Will the prospect’s campaign change?

Answer 13

A. No, the prospect’s campaign will not change.
B. No, but ““Demo Request Form”” campaign will be added to the Notes field.
C. Yes, but the prospect’s ““New Prospects”” campaign will be recorded in the Source field.
-> D. Yes, the prospect’s campaign will change to ““Demo Request Form.”

Question 14

An Administrator needs to export a list of all of the prospects who completed the form on the “Request a Demo landing page. Where can this list be exported? Choose 2 answers

Answer 14

A. ““Request a Demo”” form overview page
B. ““Request a Demo”” landing page overview page
-> C. Forms report for the ““Request a Demo”” form
-> D. Landing page report for the ““Request a Demo”” landing page

Question 15

LenoxSoft company has a candidate’s landing page and automation that set all prospects with score 100 and higher to add to a list. They don’t want to add to the list prospects that have ever visit candidate’s page. What tool should be used for this requirement?

Answer 15

A. Completion Action
-> B. Dynamic List
C. Automation Rule
D. Segmentation Rule

Question 16

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.What combination of automation tools should LenoxSoft use to achieve this?

Answer 16

-> A. Automation rule and completion action
B. Segmentation rule and completion action
C. Dynamic list and automation rule
D. Completion action and dynamic list

Question 17

There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.What automatic workflow can you create to prevent them from getting assigned?

Answer 17

-> A. Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
B. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
C. 0 Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
D. Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Question 18

What type of custom field can be created within Pardot?

Answer 18

-> A. Account, Opportunity, Prospect
B. Account, Prospect, User
C. Campaign, Opportunity, Prospect
D. Case, Contact, Lead

Question 19

What would an Administrator set up to have a document automatically download after a successful form completion?

Answer 19

A. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled “Redirect the prospect instead of showing the form’s Thank You Content.”
B. Include a link to the content in the Thank You Content of the form.
C. Create an email template that includes a link to your document. On your form, add a completion action to “Send autoresponder email” and select the email template that includes the document.
-> D. Redirect the prospect directly to the URL of the content by checking the box labeled “Redirect the prospect instead of showing the form’s Thank You Content.”

Question 20

A new visitor lands on a page with a Pardot campaign that is set to “Website Tracking.” The visitor then fills out a form with a Pardot campaign set to “Contact Us.” which Pardot campaign will be associated with the visitor once they convert by submitting the form?

Answer 20

A. ““Contact Us””
B. There will be no campaign assigned since the visitor is unknown.
C. Both ““website Tracking”” and ““Contact Us””
-> D. ““Website Tracking””

Question 21

LenoxSoft’s marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.Which sequence of steps should the Pardot Administrator take to automate this process?

Answer 21

A. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
B. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
-> C. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
D. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

Question 22

A Prospect believed to be on an engagement program did not receive an email.

Which three troubleshooting should an administrator take to determine why the prospect did not receive the welcome email? Choose 3 answers:

Answer 22

A. Check the Profile tab to make sure the prospect has the right engagement program profile.
B. Check the Audits tab to see if the prospect was on the correct lists when the email was sent.
-> C. Check the Lifecycle tab to confirm whether the prospect entered the engagement program before the email was sent.
-> D. Check the Overview tab to determine whether the prospect is un-mailable.
-> E. Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.
F. Check to see if the prospect has already received the email template in another program

Question 23

An Administrator wants to adjust the score of any prospect whose first touchpoint was a Google Adwords campaign and who also converted through a pricing page form.What automation tool should be used?

Answer 23

A. A completion action on the form
B. A page action on the landing page
-> C. An automation rule matching both criteria
D. A dynamic list so that table actions can be used

Question 24

An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn’t be able to get added back to it.

What is the best way to create this type of list?

Answer 24

A. Use table actions to add prospects who have completed the form
-> B. Use an automation rule adding prospects who complete the form and match the rule will be added to the list
C. Use a completion action on the form to automatically add anyone who completes it
D. Use a dynamic list that matches prospects as they complete the form”

Question 25

How many times can trigger be inserted in the engagement program?

Answer 25

A. Triggers can be used once for every action
B. Triggers can each be used only once per program.
-> C. Triggers can be used an unlimited amount of times.
D. …