Quiz 1 #1

Question 1

Steps in Building Brand Resonance model

Answer 1

1) Brand Sailence
2) Brand Performance, Brand Image
3) Brand Judgement, Brand feelings
4) Brand Resonance

Question 2

Identifying and Establishing Brand Positioning

Answer 2

1) Basic Concepts
2) Target Market
3) Nature of Competition
4) Points-of-Parity and Points-of-Difference