Quiz 1 Flashcards
(27 cards)
what are the characteristics of rhetoric as a “special art”
cooperative effort, practical, temporary, limited, frustrating, generative
Cooperative effort
involving/expecting audience responses
practical
based on everyday needs/standards
temporary
responding to a certain moment in time
limited
cannot fix all problems
frustrating
lots of uncertainty on part of rhetor/audience
generative
creates social knowledge/discussion
What are the three features of rhetorical message
delineation’s of the “good”, resonance for as particular audience, clear or clearly implied policy (action) recommendation
delineations of the “good”
advocating for a particular perspective; see something as the right way and believe in that and try to express/persuade that
resonance for a particular audience
showing how the message “matters” to a a group of people
Clear or clearly implied policy (action) recommendation
what is the ultimate call to action; policy means actions
what is the purpose of rhetoric. criticism.
documenting social trends, analyzing messages via case study approach, turning implicit knowledge into explicit knowledge, understanding the world of others
analyzing message via case study
isolate, describe, classify, interpret, evaluate
qualities of idea critic
skeptical, discerning, imaginative, engaged
skeptical
open to thinking about messages in multiple ways
discerning
ready to ask, who what when where how why
imaginative
willing to answer, so what, who cares, what does it matter
engaged
prepared to participate in a larger conversation
variables impacting speech act
speaker, audience, topic, persuasive field, setting, media, conventions
rhetorical artifact or “text”
the specific message you choose to analyze
critical probes
specific questions that can be applied/answered after careful analysis of your text
assumptions guiding human persuasion (every act is rational (to the actor) all the time)
credibility drive, saliency driver, audience dependent, a logic of association, logic of emotion
saliency driven
importance
types of rhetorical evidence
serial & extended examples, quantification, isolated & extended comparison, testimony, definition, contrast