Quiz 2: Chapter 11 Flashcards
(8 cards)
what are the three features of culture
values, myths, fantasy themes
values
deep-seated, persistent beliefs about essential rights and wrongs that express a person’s basic orientation to life
myths
master narratives that served as a moral guides to proper action
what are the different types of myths
cosmological, societal, identity, eschatological
themes
contemporary stories providing concrete manifestations of current values and hinting at some idealized vision of the future
reasons of studying pop culture
rhetoric is most powerful when it is noticed/
people are easiest to persuade when they are in a good mood,/
values emerge when people are young, when consuming entertainment , /
mass media affect millions of people
eschatological
where are we headed; going in the future
cosmological
the why in everything and how it all started