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Wellness > Quiz 11 > Flashcards

Quiz 11 Flashcards

1
Q

To make decisions about which messages to filter out (ignore) and which to filter in (pay attention to)

A

Filtering

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2
Q

How are we able to continually handle such a massive filtering task?

A

Automatic Routines

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3
Q

A company that collects personal data and sells it to marketing companies, organizations, and governments

A

Acxiom

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4
Q

The process of recognizing elements in the message and accessing our memory to find the meanings we have memorized for those elements.
Relatively automatic task

A

Meaning Matching

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5
Q

Our ability to recognize standard symbols and recall the memorized denoting meanings for those symbols

A

Competencies

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6
Q

Requires us to think about moving beyond the standard meaning and to create meaning for ourselves by using the skills of induction, deduction, grouping, and synthesis

A

Meaning construction

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7
Q

Each of us brings a considerable number of factors with us to any media message exposure and these factors constitute a ____

A

Frame

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8
Q

Meaning matching relies on:

Meaning construction relies on:

A

Competencies

Skills

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9
Q

The message and the person occupy the same physical space for some period of time.

A

Physical Exposure

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10
Q

Refers to a human ability to receive appropriate sensory input through the visual and auditory senses

A

Perceptual Consideration

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11
Q

Stimuli that are outside the boundaries of human perception are called

A

Subliminal

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12
Q

There must be some trace element created in a person’s mind. Can be an image, sound, emotion, or pattern. Can last a brief time or a lifetime. Can enter the mind consciously or unconsciously.

A

Psychological Exposure

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13
Q

Element that can enter the mind consciously

A

Central Route

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14
Q

Element that can enter the mind unconsciously

A

Peripheral Route

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15
Q

In order to occur a person must obtain physical, perceptual, and psychological exposure, AS WELL AS a conscious awareness of the media message

A

Attention

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16
Q

People are in environments where they are exposed to media messages but they are not aware of those messages; this is their mind is on automatic pilot as it filters out all the messages in the environment

A

Automatic State

17
Q

People being aware of the messages and actively interacting with the elements in the messages

A

Attentional State

18
Q

When people are in the attentional state but are pulled into the message so strongly that they lose awareness of being apart from the message

A

Transported State

19
Q

People are hyperaware of the message and of their processing of the message

A

Self-Reflexive State

20
Q

A person is not only analyzing the media message, they are also analyzing their analysis of the media message

A

Meta-analysis

21
Q

The ability to sort quickly through the field of chaos to identify the elements of importance and ignore the distracting elements

A

Field Independency

22
Q

Ability to memorize facts

A

Crystalline Intelligence

23
Q

People strong in crystalline intelligence are good at:

A

Vertical Thinking

24
Q

Systematic, logical thinking that proceeds step by step in an orderly progression

A

Vertical Thinking

25
Q

The ability to be creative and make leaps of insight as well as perceive things in a fresh and novel manner

A

Fluid Intelligence

26
Q

People strong in Fluid Intelligence are good at:

A

Lateral Thinking

27
Q

Do not proceed step by step in a straight line. Instead, they are able to take different perspectives on a problem which allows them to see the problem from many different angles

A

Lateral Thinking

28
Q

Refers to how people classify things.

A

Conceptual Differentiation

29
Q

Look for similarities between the new message and the previous message we have stored away as examples in our categories

A

Leveling Strategy

30
Q

Focuses on differences and tries to maintain a high degree of separation between the new message and older messages

A

Sharpening Strategy

31
Q

Explains our ability to understand and control our emotions

A

Emotional Intelligence

32
Q

Instead of feeling overwhelmed we feel motivated by the challenge of making sense of the flow, feeling excited by the opportunity to use all information as a resource to be creative and construct own meanings

A

High tolerance of ambiguity

33
Q

People who constantly attempt to verify their observations and judgments are called _____ because they are perpetually looking for more information

A

Scanners

34
Q

People who rush to a decision

A

Impulsive

35
Q

People who take a long time and consider things from many perspectives are reflective or non-impulsive

A

Non-impulsive

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