RADIO 1 BREAKFAST SHOW OWNSERSHIP AND FUNDING Flashcards
(13 cards)
How is the BS funded?
Lisence fee (174 pounds)
What was the budget for Radio 1 in 2016/17 ?
around 34 million
Why is the Breakfast show funded this way?
BS= owned by BBC
BBC= Public Service Broadcaster (PBS)- produce programmes for public, funded by public.
Summary of BS regulation?
Internal regulation - BBC remit
Externeal regulation, OFCOM, Royal Charter
BBC Remit?
Lord Reith (BBC’s first director general) introduced values in which he believed all BBC products should embody ‘Inform, entertain, educate)
External regulation– OFCOM?
OFCOM became the BBC’s first external regulator in 2017.
Ensures BBC Radio complies with the Royal Charter agreement of impartiality, delivery of public service)
Ofcom (the Office of Communications) is the UK’s independent communications regulator, overseeing broadcasting, telecommunications, and postal services. Its primary role is to ensure these industries operate in the public interest, protecting consumers and promoting competition.
External regulation- Royal Charter
Royal Charter= Constitutional basis for the BBC, guarentees BBC’s independence from the government, ensures impartiality in news, content serving public intrest, distictiveness.
BBC Radio 1 remit (2016) as defined by the defunct BBC Trust in 2016.
- Music: 50% of playlist additions were UK artists; support for emerging UK talent.
- Youth engagement: To entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech.
- Cultural role: Reflect UK diversity, and talent as well as reflecting the best of global talent (bringing the UK to the world and the world to the UK)
- Sustaining citizenship and civil society: provide short accessible bulletins tailored to the youth, covering politics and social issues or campaigns.
Examples of regulation in action?
: Artists release censored ‘radio-edits’ if their songs to avoid graphic lyrics being played on air.
Listeners complained to the media regulator about 3 of Moyles shows: one of which he called women who urinate in the shower ‘dirty whores’ and another in which a guest used the words ‘piss’ and ‘twat; and a third when Moyles said ‘fucking’ live on air.
Livingston & Lunt? Regulation tension
L&L highlight the struggle between:
Citizen needs (public service) vs
Consumer wants (market demands)
Citizen needs: Must deliver PSB content to youth (inform, entertain, educate, impartial news, supporting UK artists, social action)
Consumer needs: Must compete with Capital FM (viral segments—Gregathlon challenges, Celeb interviews—Miley Cyrus, Pop-heavy playlists alongside niche UK acts.
Target audience
15-29 year olds
Audience characteristics?
Age: : Significant portion aged 10-14, but a decent amount are 15-29.
Gender: Slight female skew (due to pop-heavy playlists, celeb interview, Male listerns may prefer Greg James’ lad humour, sports coverage.
Political leanings: BBC regulations forbid partisan bias, but audience trends show progressive/ left-leaning bias due to social campaign focus.
Psychographics: Reformers, aspirers
Ethnicity: 30% of non-white listers (reflects playlsit diversity–Grime/KPOP)
Class & eduction: C1C2D (accessible/ no high brow references)
Main threats to audience retention?
Competition from podcasts/Spotify. According to RAJAR, podcast listening is at an all-time high with 12.3 million people in the UK (15+) now listening to podcasts each week, a new record.
This reflects evolving listener habits, with an increased appetite for podcasts and on-demand content, as digital audience figures continue to grow.
