RADIO 1 PRODUCTION

Question 1

Who produced the show?

Answer 1

BBC studios (BS is broadcast and produced by BBC studios)

Question 2

Vertical integration?

Answer 2

BBC has the ability to produce, broadcast, and stream their own content without having to outsource.

Question 3

Who selects the music played on BBC Radio 1 Breakfast?

Answer 3

Radio 1 Playlist Committee (R1PC)
Young staff members who choose around 40 records each week.

These records are organised into an A List/ B-List/ C-List

Question 4

How is the music played on radio 1 selected and organised?

Answer 4

A-List (25 weekly plays)
B-List (15 weekly plays)
C-List (8-10 plays).

Question 5

The Head of music at BS has been…?

Answer 5

trying to get away from the typical data-driven approach for a more distinctive approach.

Question 6

What is the PBS quota for the breakfast show?

Answer 6

at least 50% British artists

Question 7

Guest bookings?

Answer 7

Celebrities aligned with youth audience (e.g., Stormzy, Olivia Rodrigo).

Question 8

Interactive audience elements?

Answer 8

Audiences can interact with the show via social media, whatsapp, phone-ins.

Interactive audience elements include:
1. ‘Hot takes’ segements
2. ‘Is it Just us?’ segements
3. ‘10 minute take-over’ segements

Question 9

Giveaways & prizes

Answer 9

• Sports: Tickets to see FA cups finals.
• Music: Tickets to see festivals (Glastonbury)
• TV: Tickets to see Strickly Come Dancing 2025 launch show.

Question 10

Comedy (content)?

Answer 10

Humorous sound bites

Banter between cast

Ridiclous challenges (Escape room episode)

Question 11

Informative (content)

Answer 11

At 8:00 am, there is a newsbeat segment in which topical news stories, social and political issues are discussed.

Examples:
Topical: Misogyny in the music industry, Labour considering banning NDA’s in cases involving sexual misconduct, bullying or discrimination—4 June 2025
Human interest: Female killer in Australia.
Sport: Discussions of the primier league, crickets final.

Question 12

Post-producion elements?

Answer 12

Repurposing Content: Produce a podcast version, trimmed to remove music, and uploaded to BBC Sounds.

Social media Clips: Viral moments (e.g., funny interviews, challenges) are cut for TikTok/Instagram.

Question 13

Social media interactions?

Answer 13

Social Media Polls: Twitter/X, Instagram Stories for instant feedback (e.g., “Track of the Week”).

Challenges & Stunts: Greg James’ “Gregathlon” (absurd physical tasks) encourages shares/memes.

Theory Link: Jenkins’ ‘Participatory Culture’ – Listeners co-create content (e.g., submitting “Unpopular Opinions”).

Question 14

Music Strategy & Youth Appeal

Answer 14

Playlist diversity: Focusing on emerging UK artists as well as global hits.

Exlusive premieres of music

Question 15

Presenter Persona & Relatability

Answer 15

Greg James’ Informal Tone: Self-deprecating humour, sarcasm (“lad banter” for young men).

Authenticity: Shares personal stories (e.g., mental health discussions).

Guests: YouTube/TikTok stars (e.g., KSI) alongside musicians.

Theory Link: Gauntlett’s ‘Identity’ – Greg’s “everyman” persona lets listeners construct their own identities.