radio: newsbeat industry+audience Flashcards
(32 cards)
industry: who is newsbeat produced and broadcasted by?
BBC
industry: what is the BBC remit? (reithian values)
inform, educate, entertain
industry: bbc is a big company, what does this mean for them?
they can gather resources for news easily
industry: what is outlined in the charter?
- To provide impartial news and information to help people understand the world
-To support learning for people of all ages
-To show the most creative, highest quality services
-To reflect and represent the diverse communities of all the United Kingdom’s nations and regions
-To reflect the United Kingdom, its culture and values to the world
industry: the bcc is a what?
public service broadcast
industry: what is a public service broadcast?
they deliver impartial and trusted news, programmes made in the uk, unique/quality content that works for the benefit of the public, not money and cater to a wide range of tastes
industry: how does the bbc get its funding?
via license fees that the general public pay (£160 a year) therefore there is no advertising on any bbc station
industry: the bbc doesnt rely on advertisers to make money, what does this mean for them?
this means they can take risks and make programmes that are targeted towards young people. other commercial stations may think this is too risky and wouldn’t want to work with something like this
industry: What is Newsbeat’s promise?
Promises its younger listeners all the news they need to know from the UK and around the world
industry: newsbeat differs from…
newsbeat differs from normal programmes in its remit to provide news tailored for a younger audience
industry: where is newsbeat broadcast on?
BBC radio 1 - a popular music station which also features documentaries
BBC radio 1 xtra - a digital radio station - showing that digital technologies are popular for modern audiences now
industry: what time are the newsbeat broadcasts?
what happens on the weekends?
12:45pm - BBC asumes young audiences can listen during lunch breaks
5:45pm - young audiences may be finishing work/doing homework with radio on.
Broadcasts are reduced on the weekend when the BBC assumes their audiences will be out socialising
industry: listening figures
radio 1 reached just under 9 million listeners every week in the first quarter of 2020
industry: what happens if the audience miss a broadcast?
they can catch up on BBC Sounds - reflecting growing popularity of online tech and an audience desire for flexible scheduling
industry: where else do newsbeat post?
they post a lot on social media e.g twitter and instagram - reflects the rising trend of social media being important to young modern audiences
industry: who regulates newsbeat?
OFCOM - the BBC do have to ensure that the way they cover stories is suitable for the audience of newsbeat. cant be too graphic or controversial
industry: what is OFCOM?
a regulatory service that handles complaints, scamming and provides a safe environment online for the public
audience: what is the target audience age for newsbeat?
15- 29 year olds
audience: how do the hosts present the news?
in chunked, easy to understand ways e.g simple headlines and explanations for young audiences to understand
audience: as well as news, what do they focus parts of their broadcast on?
celebrity based content (elite people), sports, gaming and stories that are about issues that affect young people - makes it more relatable and appealing
audience: how do newsbeat involve the audience?
young audiences like to be involved so they engage them via interactive content. on the bbc website, they invite young audiences to submit their own stories and content and take part in polls/Q&A sessions on social media.
audience: do all audiences agree with what newsbeat do? (different types of readings)
some audiences take a negotiated and oppositional reading. some comment on social media that they think the news stories are “dumbed down”
audience: how long are the bulletins and why?
2-3 minutes long - bbc work on the assumption that young peole don’t have long attention spans so keeping them short engages young audiences
audience: why is newsbeat staffed by younger people?
their content has to be different in terms of the way it’s written and who it’s written by because of who it’s for. young hosts will have a better understanding of what their audiences will be interested in
