Random Flashcards
(3 cards)
1
Q
Q: What does the Product & Process Innovation Model/Matrix show?
A
It shows if an industry focuses more on product innovation, process innovation, or both. Companies should match their innovation to what their industry needs.
2
Q
What are the four quadrants of Product & Process Innovation Model/Matrix
A
Mature ( process development focuses on cost reduction)
Product Focused
Process Focused
Process Enabling
3
Q
What is Misalignment in product process innovation context
A
When a company focuses too much on product or process innovation in the wrong industry. This can cause failure.
