Rational Decision Making Flashcards

1
Q

What is involved in all economic behavior?

A

Decision making by individuals, firms, consumers and government.

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2
Q

Neo classical theory

A

Assumes that economic agents apply rational behavior to each and every decision

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3
Q

Rational behavior

A

Behavior of consumers and producers in order to maximise their benefits

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4
Q

Home economics

A

Used by economists when they are constructing models

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5
Q

View explored by behavioral economists

A

Rational decision making is incorrect as all humans are not rational all the time and they can easily be manipulated (I agree with these economists)

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6
Q

Reasons for irrational behavior

A
  1. Need to be valued/herding
  2. Habitual behavior/ Inertia
  3. Lack of information
  4. Weakness in computation (calculation)
  5. Default choices
  6. Framing and bias
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7
Q

Non- price factors

A
  1. Income
  2. Price of other goods & (complementary goods?)
  3. Changes in population
  4. Changes in fashion
  5. Changes in legislation (law)
  6. Advertising
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8
Q

Law of diminishing marginal utility

A

-Utility: measire of satisfaction we get from purchase
of consuming goods or services.

-Total utility: total satisfaction given the level of
consumption.

-Difference of total ability 2 and total utility 1.

-Marginal utilities: the change in satisfaction from
consuming an extra unit of output.

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