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WSET D2 - Wine Business > Reaching End Consumer within a Free Market - Retail > Flashcards

Reaching End Consumer within a Free Market - Retail Flashcards

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WSET D2 - Wine Business (13 decks)

Factors Affecting Price of a Bottle of Wine - Supply and Demand

Types of Businesses Engaged in Production of Wine

Options for getting Wine to Point of Sale

Reaching End Consumer within a Free Market - Retail

Reaching End Consumer within a Free Market - Hospitality

8. Marketing Wine - Introduction

9. Identifying the Product / Brand to be Marketed

10. Analysing Market and Identifying Target Consumer

11. Setting Objectives of Marketing Strategy

12 Devising Marketing Strategy - Product, price, people, place

12.1 Devising the Marketing Strategy - Promotion

13. Implementing and Monitoring Marketing Strategy

14. Marketing Options (Options for a company wishing to undertake marketing)

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