readings week 5

Question 1

what are the main points in the “persuaded” documentary?

Answer 1

• the influence of marketing on society
• stategies to shape public perceptions, preferences and behaviours
  -how has evolved over time to more subtle forms of persuasion in placement, viral marketing and targeted ads
• appeal to indviduals emotions, desires and insecurities
• highlighted issues of commericalism and privacy

Question 2

What are ciadldini’s 6 principles of persuasion?

Answer 2

1. reciprocity - owe something eg: free trials or samples
2. commitment and consistency - commiting to something
3. social rpoof
4. authority
5. liking - people u like support a product
6. scacity

Question 3

Branding in media ads

Answer 3

identity of a product or trademark, slogans, ads, visual identities

Question 4

social marketing

Answer 4

Applying advertising principles to encourage positive behavior changes through public information campaigns aimed at addressing social issues.

Question 5

content marketing

Answer 5

A strategic marketing approach focused on creating valuable, relevant, and consistent content to attract and retain audiences while subtly delivering advertising messages.

Question 6

fear appeals

Answer 6

Advertising tactics that utilize fear-inducing messages or imagery to shock audiences into changing behaviors.

Question 7

Puffery

Answer 7

Exaggerated advertising claims that “reasonable” audiences would not likely perceive as facts, permitted by the Federal Trade Commission.

Question 8

Telemarketing

Answer 8

Sales tactic involving phone calls to individuals at home, often intrusive and scripted, with strict regulations governed by laws like the Telephone Consumer Protection Act of 1991.

Question 9

cookies

Answer 9

Small text files loaded onto a computer that identify specific users visiting a site, allowing tracking of user behavior and customization of advertising messages.

Question 10

Banner ads

Answer 10

Online advertisements displayed across web pages, typically with low click-through rates but evolving in format to include interactive elements.

Question 11

popups and video ads

Answer 11

Interstitial and superstitial ads, as well as video ads, aim to engage users with varying degrees of intrusiveness.

Question 12

classifieds and auction sights

Answer 12

Online platforms like Craigslist and eBay have revolutionized advertising by offering broader reach and eliminating geographic limitations.

Question 13

search engine ads

Answer 13

Utilize search-engine optimization (SEO) and search-engine marketing (SEM) to appear prominently in search results, a crucial avenue for advertisers.

Question 14

Native Advertising:

Answer 14

Integrates advertising content seamlessly into online publications, resembling editorial content.