Representations of Age in the Media Flashcards
(14 cards)
What is the media gaze filtered through?
- Young- middle aged male adults
- Youth overrepresented and older people underrepresented.
How are children shown?
- Positively, consumers of toys
Who identified the 7 stereotypes and what are they?
Children Express
- Victims, Angels, Devils, Kids these days, Brilliant, Accessories, Cute kids
How are the youth portrayed? 15-20
- Shown in negative stereotypes, often in the context of crime and a problem group within society.
Who found that 57% of stories involving the youth were negative and 40% involved crime?
MORI for young people now
What did Women in Journalism find in regards to boys?
- Teenage boys appeared in the media in mainly crime related stories, described as ‘sick’ ‘wild’ ‘heartless’
What are representations of the youth driven by?
News Values- attract more audiences.
Who found that young people are powerless, and easy group to blame for society’s problems and are used as scapegoats to create unity?
Cohen
How can we critique Youth Reps?
- The youth are the main users of new media and can challenge these representations through citizen journalism.
How are older people shown? 50+
- Negatively or largely invisible
What did Cuddy and Fiske find?
- In US shows only 1.5% of characters were portrayed as elderly, mainly as comedic relief of with some impairment.
Who studies UK Sitcoms and Older Reps and what did they find?
BIGGS: older people were portrayed as forgetful and in an undesirable state; burdens.
What are the differences in gender representations of older people?
Men; experienced and informed ‘wise old men’
Women; invisible and symbolically annihilated
Whats some A03 of Older Reps?
- Centre for Ageing Better; Add Clause 12 to stop discrimination
- Lee Et Al; Older people are presented positively in ads.
