RESEARCH

Question 1

are commonly used to gather first-hand information from a large audience, in
the form of a survey.

Answer 1

Questionnaire

Question 2

are questions that allow the respondent to voice their feelings and notions freely

Answer 2

Open-ended questions

Question 3

have multiple options as answers and allow respondents to select a single option from among them.

Answer 3

Close-ended questions

Question 4

are questions that force the reader to opt for a specific kind of answer

Answer 4

Leading Question

Question 5

allow respondents to answer with “yes” or “no”

Answer 5

Dichotomous Question

Question 6

have two answers with different levels of extremities written at opposite ends

Answer 6

Bipolar Question

Question 7

ask respondents to provide a rating on a scale of 1 to 10, or “poor” to “good”

Answer 7

Rating Scale Question

Question 8

are aimed at assessing customers’ future intentions

Answer 8

Buying Propensity Question

Question 9

with two or more options, but only one answer is chosen.

Answer 9

Multiple Choice Question

Question 10

A questionnaire where respondents choose from a list of predefined responses.

Answer 10

Close-ended questions

Question 11

A questionnaire that asks respondents to rank items in order of preference.

Answer 11

Ranking questionnaire

Question 12

What type of question format uses a series of statements to measure attitudes or opinions on a scale from one extreme to the other?

Answer 12

Likert Scale

Question 13

In a semantic differential scale. What is the primary goal of this type of questionnaire?

Answer 13

To measure attitudes towards an object or concept

Question 14

consists of open and close-ended questions, usually used in the field of social research

Answer 14

Mixed questionnaire

Question 15

uses pictures as a promotion of interest to answer questions, used primarily as study material for children

Answer 15

Pictorial Questionnaire

Question 16

are questions with misleading speculation and fantasy should be avoided

Answer 16

Hypothetical questions

Question 17

make respondents feel uncomfortable by asking details about personal or private issues which in turn can lead to losing trust

Answer 17

Embarrassing Questions

Question 18

should be avoided as care must be taken in designing a question to avoid hard positive and negative overtones

Answer 18

extreme positive/negative questions

Question 19

The term with the questions in one statement.

Answer 19

Double-barreled question

Question 20

A survey questionnaire measures the intensity of an opinion using a range of values.

Answer 20

Rating Scale questionnaire

Question 21

A survey questionnaire involves giving respondents a scale of numeric values to indicate the degree of their response.

Answer 21

Rating Scale questionnaire

Question 22

A questionnaire used to gather specific data about a respondent’s age, gender, and occupation.

Answer 22

Demographic questionnaire

Question 23

Which type of questionnaire is designed to measure the frequency of certain behaviors or events?

Answer 23

Behavioral quesitonnaire

Question 24

In a Likert scale questionnaire, respondents are usually asked to indicate the extent of their agreement with a series of statements. What is typically used to measure responses?

Answer 24

Numbers

Question 25

A questionnaire that measures respondents' attitudes by providing them with two opposite adjectives.

Answer 25

Semantic differential scale/Bipolar Questionnaire

Question 26

A respondent is asked to indicate how often they perform a certain behavior, with options like "Never," "Sometimes," and "Always."

Answer 26

Frequency Scale