Research Methods 📝 Flashcards
alternate hypothesis
predicts something other than chance caused the results.
null hypothesis
predicts chance alone caused the results
extraneous variable
any variable other than the IV that may have an effect on the DV if not controlled
confounding variable
any variable other than the IV that may have an effect on the DV that is directly related to IV, could affect DV without IV
demand characteristics
participants work out the aim of the study and change their behaviours accordingly
investigator effects
unwanted influence of researcher
randomisation
using methods of chance to control the effect of bias when designing the experiment
standardisation
using exactly the same procedures for all participants
repeated measures
all participants experience all conditions
strength- controlled individual differences
weakness- order effects
independent groups
two or more separate groups experience different conditions
strength- no order effects
weakness- individual differences
matched pairs
two or more separate groups experience different conditions after being matched into pairs
strength- controlled individual differences
weakness- time consuming
field experiment
IV manipulated in a natural environment
strength- higher mundane realism
weakness- less control of EV and CV
lab experiment
IV manipulated in controlled environment
strength- high control of CV and EV
weakness- demand characteristics
natural experiment
no control of manipulation of IV, IV is natural
strength- high external validity
weakness- may not be possible to randomly allocate
quasi experiment
IV is based on pre-existing variables
strength- controlled conditions
weakness- lack of random allocation
random sampling
all members of target population have an equal chance of being selected
strength- representative
weakness- time consuming
opportunity sampling
select anyone who’s willing
strength- convenient
weakness- less representative
volunteer sampling
participants select themselves
strength- easy and less time consuming
weakness- less representative
systematic sampling
every nth number selected
strength- avoids bias
weakness- time consuming
stratified sampling
small composition of target population
strength- avoids bias, representative
weakness- time consuming and generalising
informed consent
participants need to know aims, procedure and rights to give consent
deception
deliberately misleading information
protection from harm
psychological and physical, embarrassment, stress and pressure
privacy and confidentiality
participants gave a right to control what happens to their personal data