Research Methods Flashcards
(40 cards)
Participants
The people who take part in the study
Sample
The group of participants
Sampling methods
How researchers find their participants
Generalisable sample
The participants are reflective of the population and make a fair and ideal representation of everyone
Opportunity sampling
Looking for people available at the time to participate in the study e.g. Asking random bystanders or people passing by
Self-selecting sample
Asking for volunteers to participate in the study e.g. posters / advertisements
Why are experiments carried out?
To discover the effect a factor has on another (how the independent variable affects the dependent variable)
Measures of central tendency
Mean, median and mode
Measure of dispersion
Range, variance and standard deviation
Standardised
Kept the same for all participants and can therefore be easily repeated with others to test for consistency
Independent variable
The systemically varied factor (what is changed)
Dependent variable
The factor being affected by the IV (what is being measured)
Experimental condition
The IV which has experienced the change or manipulation
Control condition
The IV which has not experienced the change or manipulation (default/baseline)
Laboratory experiment
The IV is manipulated by the researcher and is carried out in a laboratory/contrived setting with many controls
Field experiment
The IV is manipulated by the researcher and is carried out in the participants’ normal surroundings
Quasi experiment
The IV is naturally occurring and not manipulated by the researcher
Advantages of laboratory experiments
Highly controlled to reduce the effect of extraneous variables; more reliable as procedure is standardised
Disadvantages of laboratory experiments
Setting is artificial so behavioural may be unnatural and lacks ecological validity; participants more likely to change their behaviour as they know they are being studied (social desirability bias)
Advantage of field experiments
High ecological validity, high mundane realism, unaware of being tested, less demand characteristics, realistic so results mirror authentic behaviours
Disadvantage of field experiments
Less control over extraneous variables so it’s harder to replicate (low external reliability) and has a low internal validity
Advantages of quasi experiments
Can be used if it is unethical or difficult to manipulate the IV; can test things that can’t be controlled by humans e.g. weather
Disadvantage of quasi experiments
Lacks control
Repeated measures design
Same person in each condition