Research methods theory

Question 1

Interpretivism:

Answer 1

A research approach that emphasizes understanding the subjective meanings and experiences individuals attach to their actions and the world around them.
- Takes a micro approach.

Question 2

Positivism:

Answer 2

a research approach that views society as governed by observable and measurable “social facts”, similar to the natural sciences.
- Society is more important than individuals,
- Takes a macro approach.