Research Methods- Topic 5 (Paper1) Flashcards
(39 cards)
Structured or formal interviews.
They are very similar to a questionnaire: the interviewer is given strict instructions on how to ask the questions.
Unstructured or informal interviews.
They are like a guided conversation.
The interviewer has complete freedom to vary questions, their wording, order etc.
Semi-structured interviews.
Lie in between these 2 extremes. Each interview has the same set of questions in common but the interviewer can also prove for more information. 
Group interviews.
Most interviews are one-to-one but some are group interviews, with up to a dozen or so people being interviewed together.
Strengths of structured interview.
Straightforward.
Inexpensive.
Can cover a large amount of people.
Response rate can be increased.
More representative results.
Limitations of structured interviews.
Closed ended questions.
It can be more costly.
They can take more time.
People may be less willinging to take part.
Why are structured interviews seen as producing reliable data?
If an interview is conducted in exactly the same way using the same procedure it can be high in realisability.
Why critics see structured interviews as lacking validity?
Don’t give an authentic picture.
Close ended questions limits the answers.
What problems are caused by structured interviews being inflexible?
Only a snap shot of time.
State 3 feminist criticisms of survey methods such as structured interviews.
1) The researcher, not the female interviewer, is in control of the interview and decides the line of questioning to be followed. This mirrors women’s subordination in wider society.
2) Survey methods treat women as isolated individuals rather than seeing them in the context of the power relationships that oppress them.
3) Surveys impose the researcher’s categories in women making it difficult for them to express their experiences of oppression, thus concealing the unequal power relationships between the sexes.
Summarise rapport and sensitivity as an advantage of unstructured interviews.
The informality of unstructured interviews allows the interviewer to develop a rapport (relation of trust and understanding) with the interviewed.
Summarise the interviewee’s view as an advantage of unstructured interviews.
As there’s no set questions, unstructured interviews allow the interviewee more opportunity to speak about those things they think are important.
Summarise checking understanding as an advantage of unstructured interviews.
A major advantage of unstructured interviews is that they make it easier for the interviewer and interviewee to check each other’s meanings.
Summarise flexibility as an advantage of unstructured interviews.
Unstructured interviews are flexible. The interviewer is not restricted to a fixed set of questions in advance, but can explore whatever seems interesting or relevant.
Summarise exploring unfamiliar topics as an advantage of unstructured interviews.
Unstructured interviews may be more useful precisely because they are open/ended and exploratory.
Summarise practical problems as a disadvantage of unstructured interviews.
Time and sample size.
Training.
Interpersonal skills.
Summarise reliability as a disadvantage of unstructured interviews.
Unstructured interviews are not reliable as they are not standardised.
Each interview is unique.
Summarise representativeness as a disadvantage of unstructured interviews.
The smaller numbers involved mean it’s more likely that the sample interviewed will not be representative.
Summarise quantification as a disadvantage of unstructured interviews.
Open-ended questions makes it very difficult to count up and quantify the numbers of interviewees giving this it that answer.
Summarise validity as a disadvantage of unstructured interviews.
Generally seen as producing valid data.
Critics argue that the fact that they involve interaction between interviewers and interviewees inevitably colours and distorts the information obtained.
3 reason why positivists might favour structured interviews.
Standardised questions- relatable data.
Pre-coded responses allow us to produce reliable data.
Structured interviews are often large scale and thus more representative.
2 reasons why interpretivists might favour unstructured interviews.
Absence of a pre-set structure means interviewees can discuss what’s important to them.
Open-ended questions allow interviewees to express themselves.
How might interview bias affect an interview?
The interviewer may ask ‘leading’ questions, where the wording ‘tells’ the interviewee how to answer.
The interviewer identifies too closely with the interviewees.
How might artificiality affect an interview?
Even the most relaxed of unstructured interviews is still an interview not a normal conversation. Under artificial conditions, it’s sometimes doubtful whether truthful answer can be obtained.