Research Methods, Y2 Flashcards
What is a case study
A detailed and in depth analysis of an individual/group/institution or event
What do case studies involve
Analysis of unusual individuals or events like a person with a rare disorder or sequence of event that to something. Or they may concentrate on typical cases like elderly person memories of childhood
What does conducting a case study involve
Production of qualitative data, researcher may construct case history of individual concerned using interviews, observations, questionnaires or all of them, person may be subjected to experimental or psychological testing to access what they’re capable of producing quantitative data
How long so case studies last
Take place over long period of time (longitudinal) and may involve gathering additional data from family/ friends and person themself
What is content analysis
Type of observational research where people indirectly studied via communications they have produced
What are the forms of communication in content analysis
Wide ranging but may include spoke interactions, written forms, broader examples from media lien magazines or tv shows
What is the aim of content analysis
To summarise and describe this communication in a systematic way so overall conclusions can be drawn
What is coding in content analysis
The initial stage, some data sets analysed may be very large and needs to be categorised into meaningful units
What does coding involve
Counting up number of times a particular phrase appears to produce quantitative data
What is an example of coding
Newspaper articles analysed for derogatory terms for people with mental health issues, like crazy or mad
What is thematic analysis
A form of content analysis but outcome is qualitative
What is main process in thematic analysis
Identification of themes, such as any idea, explicit or implicit, that reoccurs in whatever is being studied, likely to be more descriptive than coding units
What is an example of thematic analysis
People with mental health may be misrepresented in newspaper as threat to well being of children or drain on NHS, such themes can be put into broader categories like control, stereotypes, treatment, once researcher Stanford that themes develop cover most aspects they collect new set of data to test validity of theme and categories and if they explain new data research will write up report using direct quite to illustrate themes
What are strengths of case studies
Offer rich, detailed insights that shed light on atypical behaviour, may be preferred to superficial data from questionnaires. Eg. HM helped understanding of typical function by existence of STM and LTM stores. Case studies generate hypothesis for future studies
What are limitations of case studies
Generalisation of findings issue when dealing with small sample size, info based on subjective selection and participant may be prone to memory decay and inaccuracy especially if childhood memory being told, so evidence low in validity
What are strengths in content analysis
Useful to get around ethical issues as lots of material is already existing in public domain so no issues with getting permission. So high in external validity, can also produce both qualitative and quantitative data
What are limitations of content analysis
People studied indirectly so communication analysed outside of context so research may attribute options and motivations that writer didn’t originally intend. Content analysis lacks objectivity especially in thematic Analysis
What is reliability
A measure of consistency, if a certain measurement is made twice and produces the same result then that measurement is reliable
What would we expect if we did a test in psychology on one day and on another day
We would expect same results, unless the thing has changed
What ways do we assess reliability
Test-retest, inter-observer reliability, measuring reliability
What is test-retest for assessing reliability
Involves administering same test/questionnaire to same people on different occasions, if test is reliable results will be similar on all different occasions
What must happen when using test-retest for reliability
Must be sufficient time between the tests to ensure the participant can’t recall their answers but not too long that their attitudes/abilities have changed
test-retest method used for what studies
Questionnaires and psychological test and interviews
When using test-retest for test or interview what can be done with results
To scores can be correlated to ensure they’re similar, if correlation is significant and positive then reliability is good