Revision 2 Flashcards
(94 cards)
What type of external environments are there
Country environment (otherwise known as macro environment, general environment)
Industry environment (otherwise known as micro environment, industry/market place environment or competitive environment )
What model to use with country environment
PESTEL
What model to use with industry environment ?
Porter 5 forces
What does PESTEL stand for
Political
Economy
Social
Technological
Ecological
Legal
What is covered under political (PESTEL)
Government
Government policies
Government subsidiaries/loans
Government approvals/license
Political stability
Taxes
What is covered under Economy (PESTEL)
Economy
Economic growth
Economic downturn
Recession
What is covered under Social (PESTEL)
Prosperous developed nation
Standard of living
Educated population
Unemployment
What is covered under technological (PESTEL)
Plant & machinery
Skilled workers
IT/technology
Internet/online
Roads and infrastructure
What is covered under ecological
CO2 emission
Carbon footprint
Recycling
Pollution
What is covered under legal (PESTEL)
Laws
Legislations
Patent/trademark/copyright
What are the the 5 forces within porter 5 forces
Power of customer
Power of supplier
Threat of new entrants
Threat of competition
Threat of substitute product
Elaborate on power of customer with porter 5 forces ?
Factors to decide whether high or low
1. Size of customers (eg large global customer )
2. Any brand or uniqueness in our product
3. Customer willing to pay any premium ?
Words to look out for
1. Customers
2. Buyers
3. Consumers
Elaborate on power of Supplier within porter 5 forces
Factors to decide whether high or low
1. Size of supplier
2. Are we willing to pay a premium ?
Words to look out for
1. Supplier
2. Vendor
3. Manufacturer
Elaborate on threat of new entrant within porter 5 forces
Look for barriers to entry
1. Patents
2. Government approval
3. Government license
4. Franchise
If barrier is high then threat is low
Elaborate on threat of competition within porter 5 forces
Words to look out for
1. Competition/rivalry
2. Number of competitors
3. Market share
4. Patents / franchise
Elaborate on threat to substitute within ports 5 forces
Words to look out for
1. Alternative
2. Substitute
What is strategic position analysis
If question asks to analyse the strategic position of XYZ company you need to include 3 things
- Macro / country environment - PESTEL
- Micro / Industry environment - P5F
- Internal factors
a. Human Resources (experience, expertise, management competencies)
b. Financial Resources (profitability, financial position, gearing)
c. IT/Brand (goodwill, online, website)
When to use SFA framework
- To evaluate a “proposed” strategy
- Should only use when we plan to “ACQUIRE” another company either in same country or another country
What does SFA stand for ?
Suitability
Feasibility
Acceptability
Elaborate on suitability within SFA Framework
Focuses on the external factors of acquiring Which are:
Home country
Target country
Target company
What to include in a briefing paper
Briefing paper (header underlined)
TO:
FROM:
SUBJECT:
DATE:
(Opening sentence e.g this briefing paper…)
Blahblah
Sincerely
No need to add conclusions in briefing paper unless specified in question
Elaborate on feasibility within SFA Framework
Focuses on internal factors of acquiring which include
Human Resources - E.g. do we have acquisition experience from the past? Do we have experience of managing similar businesses? Do we have experience of working in an overseas country?
Financial resources-e.g. do we have funds to acquire another company? Look at the gearing ratios
Technology and brand
Elaborate on Acceptability within SFA Framework
Focuses on financials of the target company
- Will shareholder accept the proposed strategy?
If family owned company managed by the owners then it is acceptable
If listed company then shareholders will accept if it has a positive NPV
- If target company is based in another country then we have to consider any cultural differences
- Review financial projections/analysis
How to format a report
It’s the same as the briefing paper