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Flashcards in RM- Sampling Deck (10)
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1
Q

What is random sampling?

A

Every member or the target has an equal chance of being selected

2
Q

Strength and weakness of random sampling

A

+ equal chance- no bias

- take a long time

3
Q

What is systematic sampling?

A

Every nth member of the target population is selected

4
Q

Strength and weakness of systematic sampling

A

+ avoids researcher bias

- unrepresentative sample

5
Q

What is stratified sampling?

A

Sample is a proportional representation of the target population

6
Q

Strength and weakness of stratified sampling

A

+ equal representation

- very time consuming and difficult

7
Q

What is opportunity sampling?

A

The sampler selects participants from whoever is available at the time

8
Q

Strength and weakness of opportunity sampling

A

+ easy and quick

- less representative only uses small section of the population

9
Q

What is volunteer sampling?

A

Participants put themselves forward to be put into the sample

10
Q

Strength and weakness of volunteer sampling

A

+ quite easy to do

- volunteers are more willing and eager