SAC 1 VDC AOS1 Flashcards
(19 cards)
Standards of Professional Practice:
A professional designer adheres to principles of integrity that demonstrate respect for the profession, for colleagues, for clients, for audiences or consumers, and for society as a whole.
Ethical and legal obligations of designers
Ethical practices are important in the design world, whether this is considering which projects and briefs to take on (ones that don’t negatively impact our planet), following an ethical design process or acknowledging the work of others when required.
As designers, it is our moral and ethical responsibility to respect the intellectual property (IP) of others and always acknowledge and/or seek permission to use the work of other people.
Intellectual Property (IP)
Intellectual property (IP) is the property of your mind or proprietary knowledge. Basically, the productive new ideas you create. It can be an invention, trade mark, design, brand, or the application of your idea.
Copyright
The owners original expression of ideas is protected but not the ideas themselves.
Drawings, art, music, literature and film are all protected by copyright.
Trademark
A trademark identifies the particular goods or services of a trader as distinct from those of other traders. Trademark can protect logos, words, letters, numbers, phrases, scent, picture, sound or any combination of these.
Design Registration
The visual appearance of a product is protected but not the way it works.
Patent
A patent protects how an invention works or functions
Unconscious bias
Unconscious bias refers to the automatic, unintentional judgments and stereotypes we make about people, situations, or ideas based on our past experiences, societal influences, and cultural conditioning. These biases operate outside of our awareness and can affect our decisions, interactions, and perceptions without us realizing it.
bias examples
Gender Bias – Assuming certain roles, skills, or behaviors are more suited to one gender over another.
Racial or Ethnic Bias – Making assumptions about someone’s abilities or character based on their race or ethnicity.
Examples of Unconscious Bias in Design
Representation Bias in Branding & Advertising – If designers primarily use images of a specific demographic (e.g., only showcasing one ethnicity or gender), they unconsciously exclude other groups.
Default Male Bias in Product Design – Many products (e.g., tools, safety gear, or tech) are designed based on male body proportions, making them less effective or safe for women.
good design
Good design is determined by context and criteria, and criteria can change over time in response to historical, social, cultural, environmental, economic and technological factors.
RAM’S 10 principles for good design
1: innovative
2: useful
3: aesthetic
4: understandable
5: unobtrusive
6: honest
7: long-lasting
8: thorough down to the last detail
9: environmentally-friendly
10: as little design as possible
how has the design industry evolved ***
Henry Cole’s 1852 exhibition ‘False Principles in
Design’ at the Museum of Ornamental Art in London.
In the 1930s, the Museum of Modern Art (New York) promoted modern design, firmly establishing a Good Design program after World War II.
circular design practice
A circular design practice refers to a nonlinear practice, where a product, object, system, building, or message is designed with outcomes that are durable and can be adapted for different purposes.
circular design
- design
- production
- retail
- consumption
- reuse and repair
- collection
- recycling
design factors
- Technological
- Economic
- Cultural
- Environmental
- Social factors
Evaluation techniques
- Cross-reference the Brief
- Generate mock-ups to test
- Consult with the Client
- Seek team/colleague feedback
- Target Audience Focus group/s
components of visual language
- elements
- principles
- gestalt principles
- materials, methods, media
