SAC 2 VCD AOS2 Flashcards
(24 cards)
visual language
a system of communication where ideas and information are conveyed to audiences through visual means
Aesthetic Word Bank:
Minimalist, Vintage, Industrial, Bohemian, Scandinavian, Mid-Century Modern, Gothic, Art Deco, Rustic, Futuristic, Contemporary, Shabby Chic, Coastal, Japanese Zen, Mediterranean, Victorian, Urban, Tribal, Steampunk.
design factors
1: Social factors
2: Economic factors
3: Technological factors
4: cultural factors
5: Environmental factors
Strategies and Techniques for gaining & maintaining attention
1: SHOCK TACTICS
2: HUMOUR (& WIT)
3: MYSTERY
4: IDEALISATION
5: EMOTIVE IMAGERY
6: BRAND POWER
methods
manual or digital processes used to evolve design ideas, concepts and solutions.
methods examples
1: drawing
2: collage
3: printing
4: photography
5: model-making
6: prototyping
7: digital-based methods
materials
surfaces or substrates on or from which designs are made.
materials examples
1: Paper
2: Card
3: Wood
4: Glass
5: Metal
6: Clay
7: Plastic
8: Textiles
media
the manual and digital applications used to visually communicate ideas and information
media examples
1: Pens
2: Pencils
3: Ink
4: Paint
5: Markers
6: Raster-based applications
7: Vector-based applications
Raster-based applications
(FALLS UNDER DIGITAL BASED METHODS)
Use a grid of pixels to create digital images, such as Adobe Photoshop.
- detailed images with complex color blends and shading.
Vector-based applications
(FALLS UNDER DIGITAL BASED METHODS)
Use mathematical equations to create digital images, such as Adobe Illustrator.
clean, precise designs with sharp lines and solid shapes, and can be scaled without losing quality.
design elements
1: point
2: line
3: shape
4: form
5: tone
6: texture
7: colour
8: type
design principles
1: figure ground
2: balance
3: contrast
4: cropping
5: hierarchy
6: scale
7: proportion
8: pattern
Gestalt principles of visual perception
Gestalt principles describe how the mind typically perceives, interprets, and organises visual information as it attempts to unify and make sense of complex imagery.
Gestalt principles of visual perception
1: proximity
2: continuity
3: similarity
4: closure
5: common fate
6: focal point
7: figure ground
proximity
how close elements are positioned in relation to one another.
continuity
the continuous and smooth flow of patterns or shapes, even when the actual object or pattern may be disrupted or interrupted
similarity
objects or elements that share similar characteristics, such as colour, shape, size or texture.
closure
the brain’s ability to fill in missing information and perceive a whole object even when parts of it are missing.
common fate
our tendency to perceive objects that are moving or changing together as belonging to the same group or entity.
focal point
the specific point of emphasis or visual interest in a composition.
figure ground
our ability to separate a visual scene into two parts: the main object (figure) and the background (ground).
Techniques for analysing and evaluating design examples from selected field(s) of design practice
1: evaluating aesthetics (mood, style)
2: evaluating functionality (usability, durability)
