Savvy Shopper Flashcards
(18 cards)
What are 2 points to do with the layout shops make to improve their layout, at the entrance
Make some clear space to let costumers adjust to the atmosphere
Heating may blow warm air on the customers, psychologically welcoming
What are 2 points to do with the layout shops make to improve their layout, of the fruit and veg
Placed near the front of the supermarket as consumers associate fruit and veg with freshness and quality
What are 3 points to do with the layout shops make to improve their layout, on the shelf
the most expensive items are placed on the left in the middle of the shelves
the cheapest products are either put on a high or low shelf or right to prevent costumers from seeing it too easily
Items that appeal to children are placed on low shelves
What are 2 points to do with the layout shops make to improve their layout, with going down the aisle
As customers turn their shopping trolley at the end of an aisle, they slow down. The shelves at the end of isles are called ‘hot spots’ where supermarkets display special offers and impulse purchases
Why do aisles have a specific theme
encourage costumers to buy more than they had on their shopping list based off what they were buying originally
What are 2 points to do with the layout shops make to improve their layout, bread and milk
displayed at the back of shops as they are essential purchases for most costumers so they have to walk past displays of many other goods that might appeal to them before they get there
What are 2 points to do with the layout shops make to improve their layout, at the checkout
last chance to tempt costumers to buy more, usually includes sweets or seasonal food
What is the least expensive supermarket in NI
Lidl
What are 2 items which are most likely to be bought as an own brand product
Pasta
Water
What are 3 ideal items bought in bulk
Pasta
Water
Ice
What can loyalty cards do for customers
discounts on food or exclusive offers
What is an example of a loyalty benefit
£5 off in Iceland for every £100 spent
What are 3 types of special offers used for grocery items
Buy 1 get 1 free
Multi buy offers
Percentage off deals
Explain how a shopping list can reduce money spent on the supermarket bill
If you head straight for the things u need u can’t get distracted into buying stuff u don’t need, leading to staying on budget
What are 4 causes of food waste when shopping for food
Buying more than needed due to offers
Not checking expiry dates before purchase
Buying multipack items that don’t get used up before they go off
Not planning ahead of mealtimes so u don’t know what u need to buy which can lead to buying too much
What are 4 causes of food waste when preparing and cooking food
Peeling fruit and veg too thickly
Guessing and not weighing out resulting in cooking too much
Leftover dishes not eaten
Food stored incorrectly, rotting easily, resulting in it having to be disposed of
What are shelves at the end of aisles called
Hot spots
Why might heating blow on a customer when they enter
Psychologically welcoming
