Savy Shopper Flashcards
(24 cards)
Define consumer
Someone who buys a product or uses a service
Define influence
A way than courage and consumers to buy a product
Define organic
Food that is produced without additives or pesticides
Fine ethical
Concerned about people and the environment
Defined service
Something which is used by consumer such as public transport
Define need
Something that is necessary
Define planned purchase.
Thinking about/researching a product or service before purchase
Define impulse buying
Buying something on a ‘whim’ (without planning or research)
Define product
An item which is bought by a consumer such as food or clothes
Name 10 factors that influence what we buy
good value The packaging Adverts Quality If you’re hungry Testers Brand (Adidas, Apple, etc) Peer pressure Something you want Special offer
At the entrance of a super market there is…
Some clear space to let costumers adjust to the atmosphere.
Heating may blow warm air which is psychologically
In a supermarket the vegetables…
Are placed near the front of the supermarket (customers associate fruit and vegetables with freshness and quality and having them at the front has a positive effect on sales
In a supermarket how are the shelves arranged?
The cheapest variety is put either Ona high shelf or on a low shelf to prevent customers from seeing it too easily.
Items that appeal to children are displayed on lower shelves ,’eye level is buy level’
At a supermarket what is at the end of an aisle?
As costumers turn their shopping trolly at the end of the aisle, they slow down. The Shelves at the end of the aisle are called hotspots, where supermarkets display of special offers and impulse purchases.
Isles are used to group items together around a theme. This can encourage costumers to buy more than they have on their shopping list.
In a supermarket where are the bread and milk?
They are essential purchases for most costumers. They are usually displayed at the back of the supermarket so that people have to walk past displays of many other goods that might appeal to them.
At the checkout of a supermarket…
Displays at the checkout are the supermarkets last chance to tempt costumers to buy more. They usually include sweets or magazines.
For farming to be called organic it must…
Not use artificial chemical fertilisers.
Restrict the use of pesticides.
Respect animal welfare
Guarantee free range lifestyle for farm animals.
Not use GM (genetically modified) crops or ingredient
Why have organic food sales increased in recent years?
Increased awareness of environmental issues.
Public are more aware of food scares such as horse meat scandal.
Consumers consumers perceive organic food to be more nutritious.
Public are keen to follow celebrities ie, they see it as fashionable
Why is it crucial to buy organic food?
It protects the animals and the environment and will create a better world to live in.
Explain the function of the fair trade foundation.
It works to ensure better prices, working conditions and terms of trade and their workers. Farming communities will have more control of their future ps and the environment in which they live and work.
What are five products that carry the fairtrade logo?
Tea Coffee Chocolate Bananas Flowers Cotton
Define food miles
Food miles are the distance the food has travelled from its source.
Foods bought locally and advantages…
Fruit and vegetables.
Meat/poultry
Cheaper
Source is known
Often look and taste better
Foods bought in season and advantages
Fruit and vegetables
Fish
Ice cream
Better flavour and appearance
Usually cost less and more plentiful supply
