Schwartz individual values and representative items

Question 1

Self - direction

Answer 1

Independent thought and action – choosing, creating, exploring (creativity, freedom, independent, curious, choosing own goals)

Question 2

Stimulation

Answer 2

Excitement, novelty and challenging in life (daring, a varied life, an exciting life)

Question 3

Hedonism

Answer 3

Pleasure and sensuous gratification for oneself (pleasure, enjoying life)

Question 4

Achievement

Answer 4

Personal success through demonstrating competence according to social standards (successful, capable, ambitious, influential)

Question 5

Power

Answer 5

Social status and prestige, control or dominance over people and resources (social power, authority, wealth)

Question 6

Security

Answer 6

Safety, harmony and stability of society, of relationships and or self (family security, national security, social order)

Question 7

Conformity

Answer 7

Restraint of actions, inclinations and impulses likely to upset or harm others and violate social expectations or norms (self – discipline, obedient, politeness, honouring parents)

Question 8

Tradition

Answer 8

Respect, commitment and acceptance of the customs and ideas that traditional culture or religion provide (accepting my portion in life, humble, devout, respect for tradition)

Question 9

Benevolence

Answer 9

Preservation and enhancement of the welfare of people whom one is in frequent personal contact (helpful, honest, forgiving, loyal, responsible)

Question 10

Universalism

Answer 10

Understanding, appreciation, tolerance and protection for welfare of all people and for nature (broadminded, wisdom, social justice, equality, a world at peace, a world of beauty, unity with nature and protecting the environment)