self report techniques and designs Flashcards
2 types of self report tech
questionnaires and interviews
what is an open question , strength and lim
no restrictions on response -
strength - rich in depth and detail
limitation -difficult to analyse statistically
whats a closed question, strength and lim
fixed responses , quantitative data
strength - easy to analyse/compare
limitation - lack of depth
overall questionnaire advantages
- quick , large amounts of info can be gathered in short time
overall questionnaires disadvantage
- demand characteristics - ppts give responses expected of them
3 main types of interviews
structured
unstructured
semi structured
structured interviews
- closed questions being read, interviewer writes down answer , thats it
semi structured
-involves combining structured and unstructured interview , getting quantitative and qualitative data
unstructured interview
- informal discussion on topic
- ## can explore interesting answers by asking follow up question
interview advantages
structured = easy to replicate
- ease misunderstanding - cos any misunderstanding can be explained
interview disadvantages
- interviewer effect - interviewers may unconsciousis bias
- social desirability