Session 1

Question 1

A customer is an individual or bxxxx that purchases another company’s goods or sxxxxx.

Answer 1

Business. Services.

Question 2

Are donors, supporters and beneficiaries examples of charities and not for profit customers?

Answer 2

Yes

Question 3

Citizens, business and charities are customers of what?

Answer 3

Gov and Public sector

Question 4

A customer journey is the rxxx and sum of a customer’s experience

Answer 4

route

Question 5

7 benefits customers seek

Answer 5

1. Consistent experience
2. Relevance
3. Convenience
4. Transparency
5. Satisfaction
6. Engagement
7. Value