Session 4 Flashcards
(25 cards)
5 components of website usability
Learnability. Efficiency. Memorability. Errors. Satisfaction.
what model is used as a checklist to define important areas for UX design and evaluating design
User experience honeycomb model
Useful, Uxxxx, Desirable, Findable, Axxxxx, Credible, Vxxxx are the areas of the user honeycomb model
Usable. Accessible, Valuable.
Walter’s hierarchy of xxxx needs of digital xxx
user. products
On Walters hierarchy of needs, at the base of the hierarchy is pleasurable. True of false?
false
Waters hierarchy of needs is made up of 4 elements. Functional, Rxxxx, Usable and Pxxxxx.
Reliable. Pleasurable.
What are two elements at the base of Walters hierarchy of user needs pyramid
Reliable and functional
3 types of website personalisation
Navigational. Predictive recommendation. Contextual.
Example of an ‘out of market’ channel
Paid social and display ads
7 stages of the customer journey
Out of market. Catalyst. Awareness. Consideration. Decision. Retention. Loyalty.
Retention-focused marketing initiatives
Live chat. Email marketing sequences.
Decision based marketing initiatives
Product demos or service consultations. Abandoned cart emails or web pop-ups to incentive customer to complete purchase.
Consideration based marketing initiatives
In depth guides that compare your product to the competition. Case studies.
Loyalty based marketing initiatives
Discounts, special offers, sneak peeks of new products or services. Loyalty programmes to encourage customers to refer friends and family.
KPI measures how xxxx the organisation is at achieving its targets and xxxx.
effective. goals.
A KPI is a specific xxxx that the organisation has identified as one that closely tracks or xxx performance.
metric. predicts.
For paid search ads you get bounce rate and quality score metrics
true
Which digital media channels do not provide ROI
SEO, affiliate marketing, webpages
Reach is the number of people who potentially saw a digital ad. True of false
true
xxxxx are the number of times a digital ad renders on a users screen.
impressions
xx xx xxx is the percentage of users that clicked on a digital advert and were taken to the xxx page
Click through rate. destination.
xxx xxx is the percentage of users who make a desired xxx
Conversion rate. action.
Engagement rate is percentage of people that engage with a xxxx ad
digital
xxx Score is Google’s metric for search xxx performance that is given as a score out of 10. Determines position and xxxx of a paid search ad.
Quality. campaign. price
