SFMC Consultant 2 Flashcards by Cha Ba

Northern Trail Outfitters maintains their primary customer identity in their ERP system but manages their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?

A They will have to migrate to use Service Cloud IDs such as the Contact ID, as the contact key instead of ERP IDs.

B The number of contacts added to the instance will be approximately twice as large by using this integration pattern.

C Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.

D Moving to use the email address as the contact key would simplify the integration since it is common to both systems.

A They will have to migrate to use Service Cloud IDs such as the Contact ID, as the contact key instead of ERP IDs.

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Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

A Use an AppExchange package to create a customized API integration between Marketing Cloud and SErvice Cloud.

B Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.

C Use an Egagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.

D Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.

C Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.

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Northern Trail Outfitters (NTO) wants to send out a comunication to subscribers who have not made a purchase within the last six months. Customers are often opted-in to more then one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?

A Salesforce Entry Event > Query Activity > Automation Studio Activities

B Query Activity > Data Extension Entry Source > Journey Activities

C Import Activity > Decision Split > Journey Activiti

D Query Activity > API Event > Automation Studio Activities

B Query Activity > Data Extension Entry Source > Journey Activities

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Northern Trail Outfitters (NTO) sends emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?

A Create a Triggered Send and on the Reply Mail Management settings page, choose the ‘Create Custom Response’ option under ‘Automated Response Email for Remaining Replies’ section, then select the Triggered Send email.

B Create a Triggered Send and from a Sender Profile properties page, enable ‘Custom Reply Mail Management Settings’, ‘Use Auto Reply’ and ‘Reply using triggered send’ options, then select the Triggered Send email.

C From the Reply Mail Management settings page, shoose the ‘Create Custom Response’ option under ‘Automated Response Email for Remaining Replies’ sectin and select the HTML email from the ‘define email’ link.

D Open Admin > Account Settings page in Email Studio and in the ‘Auto Reply Email’ section, select ‘Custom’ and paste the HTML email code into the text area field.

…Weil “pre-defined HTML” is not possible with C only with B.

Reply Mail Management for Marketing Cloud Email (salesforce.com)

Ich glaube C)

https://help.salesforce.com/articleView?id=sf.mc_es_rmm_perform_initial_configuration.htm&type=5

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Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequent email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a better customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

A Einstein Content Selection
B Marketing Cloud Connect
C Distributed Sending
D Distributed Marketing

D?
As we are only speaking of the messaging and branding, wouldnt Distributed Sending be enough?

“Marketing Cloud Distributed Sending is a solutions package where your headquarters can provide the content and data for the local marketers. Local marketers use the content and data to send targeted email messages to their subscribers. Distributed Sending helps users create, deliver, and track their email campaigns with a streamlined, user-friendly interface.”

https://help.salesforce.com/articleView?id=sf.mc_ds_distributed_sending.htm&type=5

VS:
https://help.salesforce.com/articleView?id=sf.mc_dm_distributed_marketing.htm&type=5

Distributed Marketing from my perspective goes further…
“Distributed Marketing from Salesforce bridges the gap between corporate marketing, employees, channel partners, and your brand to deliver consistent experiences across corporate marketing and partner networks. Corporate marketers build and share on-brand, collaborative content in Marketing Cloud. Distributed teams of advisors, partners, and more can view, personalize, and send this content directly from CRM experiences such as Sales, Service, Financial Services, or Experience Cloud.”

So correct answer would be C)?

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A customer notices their open and click rates are very low.
Which two aspects of list hygiene should be recommended to improve engagement rates? Choose 2 answers

A Use different subject lines and send “win back” emails with exclusive offers.
B Send inactive subscribers different messaging at a different frequency.
C Increase volume of sending, trying new times and days of the week.
D Remove subscribers who have not opened emails in three months.

A Use different subject lines and send “win back” emails with exclusive offers.
D Remove subscribers who have not opened emails in three months.

with c and d you would run into the risk of being considered spam.

d keeps the list clean
a re-engage gives the subscriber a reason to engage

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NTO wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?

A Audience Studio
B Google Analytics 360
C Web Analytics Connector
D Data Studio

Ich glaube A), siehe Audience Studio announcement von 2019

Google 360 kann das allerdings auch. Ist aber kein Salesforce Produkt, deswegen denke ich A),

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NTO wants to integrate Marketing Cloud with its existing point-of-sale system in order to email purchase receipts to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?

A MuleSoft Anypoint Platform
B Data Studio
C Datorama
D Data Connector

A MuleSoft Anypoint Platform

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For security reasons, NTO indicates they cannot store PII directly within their MC account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? Choose 2 answers

A Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
B Personalization Strings still allow PII to be displayed within an email.
C Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
D Tokenized Sending should be combined with field-level data ecnryption for additional security.

C Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
D Tokenized Sending should be combined with field-level data ecnryption for additional security.

Bin mir nicht sicher, ob B stimmt. Die PII wird m.E. erst beim Versand eingefügt, siehe Schaubuild: https://help.salesforce.com/s/articleView?id=sf.mc_overview_send_examples.htm&type=5

D) Tokenized sending does not work with field-level data encryption or data obfuscation : https://help.salesforce.com/s/articleView?id=sf.mc_overview_unsupported_tokenized_sending_features1.htm&type=5

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A customer manages their field technicians in Salesforce CRM connected to MC. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the “Confirmation sent” checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommend to address this use case?

A Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)
B Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)
C Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)
D Configure journey with API Event entry source, Process BUilder to trigger event; use Journey Builder activities to send notification and update CRM record(s)

A) und B) scheiden m.E. aus, weil das “Appointment object does not have a direct relationship with the contact”. Insofern kann die CRM Activity nicht die Checkbox auf dem Appointment object verändern
D) scheidet m.E. aus, weil der API Event Entry source keinen Sinn ergibt
C) Vielleicht C?

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NTO uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting, Shipped, and Complete. Their Journey works when orders are created, but they notice that it doesn’t inject customers when their status is updated.
What could be causing this?

A The associated Contact should be updated to be injected
B Orders are not being updated from not meeting criteria to meeting criteria
C Orders should be set up to allow injection upon update in Connect Configuration
D Synchronized Data Sources poll for changes every 15 minutes at the quickest

Ich bin mir nicht sicher ob B stimmt. Denn die Orders “meet the criteria from the start on”.
Aufgrund des Ausschlusses der anderen Fragen bleibt für mich Antwort D.

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A retail customer expanded their portfolio to include additinal product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?

A Publication List with Data Extensions
B Publication List with Lists
C Exclusion List with Data Extensions
D Exclusion List with Lists

B Publication List with Lists ?

Richtig ist m.E. A), siehe https://help.salesforce.com/articleView?id=sf.mc_es_publication_list_in_send.htm&type=5

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NTO wants to use Case data from Service Cloud as a part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks these cases with a checkbox field called ‘Contact Me’.
How should they set up their data in Marketing Cloud?

A Use Synchronized Data Extension on the Case Object with a Boolean filter on the Contact Me field.
B Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import Wizard.
C Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
D Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder

A Use Synchronized Data Extension on the Case Object with a Boolean filter on the Contact Me field.

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A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect. The trigger is on a Custom Object called ‘Shipments’ and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? Choose 2 answers

A The Shipment object is on the Account Related List.
B There is a Master Detail Relationship from Contact to Shipment.
C An Apex Trigger is created on the Shipment object.
D The Shipment object requires a Lookup to Lead or Contact.

C An Apex Trigger is created on the Shipment object.

D The Shipment object requires a Lookup to Lead or Contact.

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NTO received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit? Choose 2 answers

A Login Calls
B CreateSalesforceObject() AMPScript
C Bulk API
D SOAP API Calls updating objects

C) stimmt aber D) stimmt glaube ich nicht

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Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribinq last week. Today's email sent using Marketing 
Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered d User-Initiated Send through automation. 
What could be the reason the customer received the email through MCC?

A The previous sends user needed to have edit permissions in Salesforce.
B The Email Opt Out field needs to be added to the Contact Page Layout.
C Email Opt Out is only updated if the send originates in Salesforce.
D The previous send used Email Address as a Subscriber Key.

D The previous send used Email Address as a Subscriber Key.

or B?

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A customers indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Atuomation.
Which two considerations should be made?

A The directory used by the file trigger should be inside the import directory.
B The directory is unable to be used by another File Drop Automation.
C They may utilize their own FTP site as long as it supports SFTP.
D The directory can contain no more than five file triggers.

A The directory used by the file trigger should be inside the import directory.
B The directory is unable to be used by another File Drop Automation.

https://help.salesforce.com/articleView?id=sf.mc_as_triggered_automations.htm&type=5

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Northern Trail Outfitters wants to improve their personalization of goods and services using an expansive set of data. What product facilitates the sharing of first, second, and third-party data between data gathering partners?

A Personalization Builder
B Contact Builder
C Interaction Studio
D Data Studio

D Data Studio

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Northern Trail Outfiters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? Choose 2 answers.

A: Individual Level Tracking was not selected in Marketing Cloud Configuration.
B: Synchronized Data Sources only push data every 15 minutes
C: ContactID was used as Subscriber Key
D: Email Address was used as Subscriber Key

A: Individual Level Tracking was not selected in Marketing Cloud Configuration.
D: Email Address was used as Subscriber Key

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Norther Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed
What should the consultant do to diagnose the issue?

A: Change the connection option to Scope by User
B: Initiate a log to troubleshoot package-related API calls
C: Ensure the System User is assigned the Standard User Profile
D: Manually clear the OAuth token to refresh connection.

B: Initiate a log to troubleshoot package-related API calls

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Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.
In what order should the steps be performed to refresh the sandbox in their integrated account?

A Refresh / Disconnect / Reconnect / Synchronize / Authenticate
B Refresh / Disconnect / Reconnect / Authenticate / Synchronize
C Disconnect / Refresh / Reconnect / Synchronize / Authenticate
D Disconnect / Refresh / Reconnect / Authenticate / Synchronize

https://help.salesforce.com/articleView?id=000322378&type=1&mode=1

D Disconnect / Refresh / Reconnect / Authenticate / Synchronize

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Northern Trail Outfitters configured Marketing Cloud Connect with their Community Cloud instance and wants to ensure contacts who have not provided consent will only receive transactional communication. This process should be automated based on the change of the HasOptedOutOfEmail field in Community Cloud, which ist the consent master. Emails will be sent from both Marketing Cloud and Community Cloud user interfaces.
What should a consultant consider when fulfilling this requirement?

A Transactional and Commercial sends are treated the same by Marketing Cloud Connect.
B The contact consent status is required to bei imported to All Subscribers via API or Automation.
C The HasOptedOutOfEmail field should be selected at send time via Marketing Cloud Connect.
D The Community Cloud connection only supports Users and not Contacts or Leads.

B The contact consent status is required to bei imported to All Subscribers via API or Automation.

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A company is leveraging Marketing Cloud Connect to trigger near real-time communication in Journey Builder via Salesforce Entry Events. They would like to set up another business unit specifically for their new European subsicidary and also leverage Salesforce Entry Events. They want to continue to use one Sales Cloud instance for all regions, but the head of the European marketing team wants to guarantee European customers are never visible to the users of the existing business unit for data privacy reasons, just as they are in Sales Cloud. The integration user in Sales Cloud has the profile “System Administrator”.

What action should the consultant take to accomplish this?

A Ensure each business unit has a different Integration User with the relevant roles in Sales Cloud.
B Enable the Scope By User setting in Salesforce Integration tab
C Once users are integrated Sales Entry Events automatically filter contacts based on Sales Cloud permissions
D Implement a custom integration to support this requirement

B Enable the Scope By User setting in Salesforce Integration tab

Answer B)
https://help.salesforce.com/articleView?id=sf.mc_co_account_configuration_for_user_data_access.htm&type=5

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A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into. How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

A Salesforce Data Entry Source on the Account Object
B Welcome Email Configuration on the Account Object
C Salesforce Campaign Entry Source on the Lead Object
C Salesforce Data Entry Source on the Contact Object

A Salesforce Data Entry Source on the Account Object

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Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension and purchase data is stored in a second data extension. Which two steps should they include to accomplish this journey? Choose two answers A Use Data Designer in Contact Builder to relate the two data extensions. B Utilize Entry Data on a Decision Split within Journey Builder. C Configure activities within Automation Studio to update the purchase data. D Create a Data Relationship in Email Studio to relate the two data extensions.

A Use Data Designer in Contact Builder to relate the two data extensions. C Configure activities within Automation Studio to update the purchase data. Not B, because there is no 'Entry Data' only 'Journey and Contact Data' on DS. Not D since it only works to create segments and can't be use one the customer is injected in the Journey.

NTO receives a nightly encrypted unsub file to their MC SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List? A File Transfer > Import File > Data Extract > File Transfer > Import File B Import File > Data Extract > File Transfer > Import File C Import File > Query > Data Extract > File Transfer > Import File D File Transfer > Import File > Query > Data Extract > File Transfer > Import File

D File Transfer > Import File > Query > Data Extract > File Transfer > Import File or A?

NTO receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file. In which two ways should they set up their automation to import the data from the file on a nightly basis? Choose 2 answers A Scheduled Starting Source B %%BASEFILENAME_FROM_FILEDROP%% C %%BASEFILENAME_FROM_TRIGGER%% D File Drop Starting Source

C %%BASEFILENAME_FROM_TRIGGER%% | D File Drop Starting Source

NTO injects customers into journey B based upon email engagement in journey A. Which method would facilitate this solution? A In journey A, engagement split followed by Update Contact Activity to Boolean field on an engagement data extension; Query engagement data extension for journey B Injection. B In Automation Studio, use verification activity to verify engagement on email in journey A; Query engagement data extension for journey B injection. C In journey A, engagement split after email send. In Automation Studio, query_JourneyActivity data view for the Engagement Split Result Boolean field; Use resultant data extension for journey B injection. D In Automation Studio, query activity engagement on_Journey System data view for email send in journey A; Use resultant data extension for journey B Injection.

A In journey A, engagement split followed by Update Contact Activity to Boolean field on an engagement data extension; Query engagement data extension for journey B Injection. https://help.salesforce.com/articleView?id=sf.mc_as_data_view_journey_activity.htm&type=5 No Engagement Split Result Boolean Field in _JourneyActivity

Every day at 3 a.m., NTO data lake instance starts generating a file that contains all records that should be send one email or enother for the next day's marketing campaigns. The size of the file varies depending on the previous day's traching activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends. What end-to-end process should deliver this efficiently? A Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends B Triggered Automation > Import Activity > Series of Query Activities > Series of Sends C Scheduled Automation > File Transfer > Import > Series of Query Activities D Triggered Automation > Import > Data Extension Extract > Marketing Journey

B Triggered Automation > Import Activity > Series of Query Activities > Series of Sends

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent one day before the appointment date at 10 a.m. and the appointment record should be updated in the CRM to indicate the patient was sent a reminder email. What solution could be recommended? A Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activities to send a reminder and update the record in CRM. B Create a journey with CRM data entry source triggered on the reminder date and use JOurney BUilder activities to send a reminder and update the record in Synchronized Data Extension. C Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPScript in the message to update the record in Synchronized Data Extension. D Create a journey with CRM date based entry source, and use Journey Builder activities to send a reminder and update the record in CRM.

D Create a journey with CRM date based entry source, and use Journey Builder activities to send a reminder and update the record in CRM.

NTO has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder. Which two actions could they take to optimize Journey performance? Choose 2 answers A Use Data Extension Entry Sources with filters applied to perform segmentation activities for Journey Builder. B Perform large-scale segmentation in Automation Studio before admitting cantacts into Journey Builder. C Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source. D Include data for decision splits in Attribute Groups in Contact Builder; use contact data rather than journey data.

B Perform large-scale segmentation in Automation Studio before admitting cantacts into Journey Builder. C Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source. https://help.salesforce.com/articleView?id=000320344&type=1&mode=1

NTO, a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio entirely. Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio? Choose 3 answers A Setting behavior-based goals B Designing decision logic via an intuitive user interface C Building simple segmented campaigns without SQL queries D Creating customer segments from multiple data extensions E Processing zipped and encrypted files containing subscriber data

A Setting behavior-based goals B Designing decision logic via an intuitive user interface C Building simple segmented campaigns without SQL queries

Northern Trail Outfitters wants to automate the daily segmentation of their master subscriber data extension into smaller data extensions based on subscriber preferences. Which two Automation Studio activities could they choose from to segment their data into existing data extensions? Choose 2 answers A Refresh Group Activity B Publish Audience Activity C Query Activity D Script Activity

A Refresh Group Activity C Query Activity

Northern Trail Outfitters is sending to an audience of ver 1 million subscribers. They will use 10 different personalized fields in the email, which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come - first served, special offer. How should they accomplish this task? A Create and send a sendable data extension containing those needed Fields using a query activity B Create and populate profile attributes for each of the 10 data extension fields and schedule send with a priority C Use the look up ampscript function in the email to pull the fields from the data extension for each subscriber D Enable sent throttling on high to ensure the speed is increased to process the email as fast as possible

C Use the look up ampscript function in the email to pull the fields from the data extension for each subscriber Why not the rest? A. Rather redundant, since the information is already needed and you would need to refresh the data extension every time you need to send an email B. Doesn't make sense D doesn't really solve the issue

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details. What would they use to format the JSON within the eMail? ``` A BuildRowSetFromJSON ()AMPscript Function B TransformJSON ()AMPscript Function C ParseJSON () content block within Content Builder D SSJS platform function ParseJSON ```

A BuildRowSetFromJSON ()AMPscript Function https://help.salesforce.com/articleView?id=000313980&type=1&mode=1

A small restaurant franchise wants to omplement Marketing Cloud to support their franchise owners. The corporate office owns the advertising copy and subscriber lists. The owner of franchised stores add a customized local message to the marketing campaign. What hierarchy should be recommended? A A parent business unit for each franchise owner B One parent business unit and a child business unit for each franchise owner C One Business unit D One parent business unit and a child business unit for franchise owners

B One parent business unit and a child business unit for each franchise owner

NTO recently purchased MC to start runnng cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key. Which two options should the consultant recommend? Choose 2 answers A CRM ID B Loyalty Program Number C Mobile Device ID D Email

A CRM ID B Loyalty Program Number https://help.salesforce.com/articleView?id=sf.mc_es_subscriber_key_scenarios.htm&type=5

A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt_outs of the Enterprise and children's brands. The customer has minimum technical resources available for implementation and support. What should a consultant recommend to meet these criteria? A Create attributes for each child business unit in 'Profile Management' to record unsubscribes B Create a Business Unit Filter in 'All Subscribers' List to recors unsubscribes C Select "Use separate 'Subscription Center' for this business unit" in Settings D Select "Subscribers will be unsubscribed from this business unit only" in Settings

D Select "Subscribers will be unsubscribed from this business unit only" in Settings

NTO has several business units (BU) and each BU uses specific data extensions, like Product Information. How should they configure these data sources? A Share data extensions from the top-level BU. B Create a local copy of the product data in each BU. C Give users the Administrator Role so they can see all of the data. D Use the File Transfer Activity to import data into each BU.

A Share data extensions from the top-level BU.

NTO wants to query MC for send data across SMS, Push, and email. What would a consultant recommend? A Tracking Extracts B Contact History C Send Logs D _Sent Data Views

C Send Logs

NTO wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on weekly basis. What could be configured to meet this request? A Query the_Subscriber Data View and extract it weekly B Schedule the Contacts Counts Standard Report C Configure the Contact Extract Activity in Automation Studio D Query the_Contact Data View and transfer it weekly

B Schedule the Contacts Counts Standard Report https://help.salesforce.com/articleView?id=sf.mc_re_contacts_counts.htm&type=5

NTO has been storing web behaviour to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they have only need to store data the previous twelve months which will not exceed eighty million rows. Which two methods would allow them to utilize a Retention Policy? Choose 2 answers A Replace the current data extension with a new data extension configured with a Retention Period. B Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder C Clear data from the current data exntension completely, then reconfigure a Retention Period via Email Studio. D Reconfigure the current data extension as-is with a Retention Period via Contact Builder.

B Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder C Clear data from the current data exntension completely, then reconfigure Not D since "reconfiguration" only works for less that 100 Mio rows. Here he says "several Hundred Millions". https://help.salesforce.com/articleView?id=000336497&type=1&mode=1

A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would like to pull data on which email addresses receive which emails. What functionality could be used to accomplish this? A Send Log B Tracking Extract C Recent Email Send Report D Data Views

B Tracking Extract

A customer asks why the send time values Within an email are not being added to a Send Log. Which two actions would successfully write send time variables to their Send Log? Choose 2 answers A Ensure the values to log exist in the Additional Email Attributes. B Match an AMPscript variable name to a Send Loq field. C Use the WriteToLog() ANPscript function in the content. D Enable send logging to a data extension during send process,

A Ensure the values to log exist in the Additional Email Attributes. D Enable send logging to a data extension during send process, Why not B and C? B) You could create a DE and log the data you need, but then it wouldn't be a Send Log but a "Data Extension" C) WriteToLog doesn't exits https://help.salesforce.com/articleView?id=000333925&type=1&mode=1

A data team wants to automate the sync of Unsubscribes from their enterprise account to their external CRM in one consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units. Which two data views would they use to achieve this? Choose 2 answers A _Complaint B _Unsubscribe C _Subscribers D _BusinessUnitUnsubscribes

C _Subscribers D _BusinessUnitUnsubscribes Since you need to first find the subscribers and then the unsubscribe base on the BU, A: Doesnt address the issue B: Does give you information on a BU level.

Northern Trail Outfiters (NTO) uses Campaigns in Sales Cloud to help calculate ROI on marketing campaigns. They want to automatically display Campaign Member email behaviour on the Campaign record for emails messages sent to a Campaign through Marketing Cloud Connect. NTO currently uses Campaign Member Status field to track custom statuses on Campaigns and they do not want to alter it. Which two recommendations should the consultant make to help meet these requirements? Choose 2 answers A: Change the Campaign Member Status fields to correspond to tracking. B: Create a Process in Process Builder to update a custom field with the values C: Use the custom Activity field installed with the Managed Package D: Configure Campaign Member integration to map the tracking values

A: Change the Campaign Member Status fields to correspond to tracking. D: Configure Campaign Member integration to map the tracking values ), bin der Meinung, dass es A und D in Kombination sein müssten. Du hattest bei dir "Not sure B/D" angegeben. Aus meiner Sicht macht es aber keinen Sinn auf dem Campaign Object ein Custom Feld zu aktualisieren wenn eigentlich das Campaign Member Status Feld bereits genutzt wird. Hier würde ich als Consultant dem Kunden so nah wie möglich am Standard halten. Campaign Member Status Werte erweitern und in der Integration die neu angelegten Feldwerte zu den Tracking Status Werten der Marketing Cloud "mappen".

B Tracking Extract

A customer asks why the send time values within an email are not being added to a Send Log. Which two actions would successfully write send time variables to their Send Log? Choose 2 answers A Ensure the values to log exist in the Additional Email Attributes. B Match an AMPscript variable name to a Send Log field. C Use the WriteToLog() AMPscript function in the content. D Enable send logging to a data extension during send process.

A Ensure the values to log exist in the Additional Email Attributes. D Enable send logging to a data extension during send process. Why not B and C? B: You could create a DE and log the data you need, but then it wouldn't be a Send Log but a "Send Logging Data Extension" C: WriteToLog doesn't exits https://help.salesforce.com/articleView?id=000333925&type=1&mode=1

A new customer requests assistance in selecting a data model that can scale with the brand as it grows. They want a configuration where they can easily add new attributes as needed to their daily CRM imports and use it right away for dynamic content. They would also like to use the data available as referential data in triggered sends for personalization as needed. The customer will send to a minimum of 1,000,000 subscribers. Which data entry model should meet their needs? A Import into a List B Import into a Data Extension C Journey Data Source D API Data Extension Injection

B Import into a Data Extension Why not the rest? A: ist not an entry model C: Doesn't exist D: possible but wouldn't be the easiest solution.

NTO marketing team is made up of a marketing manager, a communications specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into MC. What solution should be recommended to allow for long-term self-sufficiency in segmentation? A Publication Lists B Attribute Groups C Query Activities D Data Filters

B Attribute Groups Why not the rest? A: not a segmentation tool but more for prefence / Consent Management C: No technical Guy in the team D: also an option but with AG you can filter inside the journey builder. With DF you need to link and create a DE, won't update real time. Similar to the example here: https://trailhead.salesforce.com/de/content/learn/modules/contact-builder-implementation-basics/organize-data

``` A B2B customer notices they have a large number of subscribers marked as •Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with Which they do business. What step(s) should the customer take to move those subscribers back to Active? ``` A Use Contact Builder to mass update all 'Held' subscribers to 'Active' status. B Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers, C Subscribers With a status of 'Held' should be re-enabled by contacting support. D Extract subscribers who have a status of 'Held, then import subscribers as 'Active'.

D Extract subscribers who have a status of 'Held, then import subscribers as 'Active'. https://help.salesforce.com/articleView?id=000322262&type=1&mode=1

Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User Initiated Send through an automation. What could be the reason the customer received the email through MCC? A The previous send's user needed to have edit permissions in Salesforce. B The Email Opt Out field needs to be added to the Contact Page layout. C Email Opt Out is only updated it the send originates in Salesforce. D The previous send used Email Address as a Subscriber Key.

D The previous send used Email Address as a Subscriber Key.

Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a file daily on an SFTP. Which three questions are relevant to determining a solution? Choose 3 answers A Does the file have demographic data? B Does someone need to be notified if an error happens on import? C Will the file have more than 5,000 rows? D Will the data file be placed on the SFTP at the same time daily? E Is the data file a delta or a historical file?

B Does someone need to be notified if an error happens on import? D Will the data file be placed on the SFTP at the same time daily? E Is the data file a delta or a historical file? Why not the rest? A) The content of the data is rather irrelevant here. C) While they are limitations, certainly it's about millions of rows.

Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user. What should be recommended? A Einstein Engagement Scoring B Data Studio C Google 360 D Audience Studio

A Einstein Engagement Scoring You can create an audience of customer with multiple clicks and opens and exclude them inside the journey builder. Why not the rest? • B and D are Studios that are meants to work together in order to get and organize 3rd Party Data. • Could be C too? You can create an audience from score using attributes similar to your best performing subscribers and then simply exclude this audience from your emails. https://help.salesforce.com/articleView?id=sf.mc_anb_einstein_engagement_scoring.htm&type=5

A customer indicates their point-of-sale can be configured to upload a file every fifteen minutes. the filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation. Which two considerations should be made? Choose two answers A The directory used by the file trigger should be inside the import directory. B The directory is unable to be used by another File Drop Automation. C They may utilize their own FTP site as long as it supports SFTP. D The directory can contain no more than five triggers.

A The directory used by the file trigger should be inside the import directory. B The directory is unable to be used by another File Drop Automation.

Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account. Which to options could allow them to meet their requirement? Choose two answers. A Suppression List B Domain Exclusion C Auto Suppression List D Publication List

A Suppression List D Publication List Why not the rest? * B: Domain exclusion ist only mean for Domain wide exclusion. Not for preferences. * C: Auto-suppression lists typically include addresses with a history of spam complaints, unsubscribe lists from previous providers or advertisers, addresses of your competitors, and canceled customers. (Also not avaiable in the Delivery Options for Journey Builder) https://help.salesforce.com/articleView?id=sf.mc_es_suppression_lists.htm&type=5

Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named “Region” associates a subscriber to a geographical region. How could they ensure subscribers with a matching “Region” Profile Attribute value are available in each BU? A Create a measure for each corresponding “Region” Profile Attribute and include the measure in a Filtered Data Extension for each BU B Select “Define Subscriber Filter” for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute. C Open the Profile Attribute Properties of the “Region” Profile Attribute and select the “Filter Subscribers by Attribute” option. D Create a list in each BU and add subscribers with a matching Region to the list.

B Select “Define Subscriber Filter” for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.

NTO wants to include a 'view online' link in an email template to enable users to view a web page version of the email. Which personalization string should the include as the href attribute in the link? A %%view_email_url%% B %%view_online%% C %%vawp%% D %%view_as_webpage%%

A %%view_email_url%%

A customer has curated a list of known emailaddresses' belonging to competitors. They want to ensure that none of these competitors received their emails. What should a consultant recommend? A populate a list using a query to exclude the subscriber key B create an auto suppression list populated with the known email addresses C create an auto suppression list populated with the subscriber keys D create an exclusion list with the known email addresses

B create an auto suppression list populated with the known email addresses why not ... A. Would have to be manually excluded with a script C. Subscriber Key is not the main field D. Only for tempral exclusion

A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension. How could MobileConnect be used to accomplish this? A: use a vote/survey message template to capture the response. B: use an outbound message template with embedded AMPScript to capture the response. C: Use a text-response message template with embedded AMPScript to capture the response D: Use an info capture message template to capture the response.

C: Use a text-response message template with embedded AMPScript to capture the response https://salesforce.stackexchange.com/questions/296800/capture-sms-response-on-journey-builder

Nothern Trail Outfiters (NTO) wants to send using the From Address of marketing@email.nto.com .They will then automatically forward replies to customerservice@example.com . NTO also wants to include an automatic reply to the customer´s email address customer@example.com . Which email address would appear as the From Address for the automatic reply to the customer? A: rePly@marketingcloud.com B: customerservice@nto.com C: customer@example.com D: marketing@email.nto.com

B: customerservice@nto.com If you configure Reply Mail Management to automatically forward an email message to an email address, that email address becomes the From address for the automatic reply. For example, if the sales@example.com email address receives an email, that message is automatically forwarded to acruz@example.com. The automatic reply to the email sent to sales@example.com appears to send from acruz@example.com" https://help.salesforce.com/articleView?id=sf.mc_es_reply_mail_management.htm&type=5

Norther Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be remoced/added multiple times. What option should be speed up the delivery while meeting these criteria? A: Single Send Journey B: Scheduled Automation utilizing Triggered Send Emails C: Journey that allows re-entry after existing D: Scheduled Automation using a send Activity

C: Journey that allows re-entry after existing not sure .... A) Wont work since it will be a periodic sendout. B) Triggered Send Emails don't exists within Automation Studio C) Would make sense if we want to make sure that update won't trigger another Email. D) Would make sense if we want an Email to trigger everytime something is updated

Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Which solution should they use? A Existing Email Event Notification Subscriptions. B Smart Capture and Triggered email messaging. C Keyword opt in and SMS Messaging. D CloudPages opt in to Event Journey.

C Keyword opt in and SMS Messaging. Ich glaube C, weil SMS Messaging am besten für ad-hoc Messaging auf Events geeignet ist. Why not the rest? Possibly B. A) Not really sure what this means, could be like a preference center? B) Could be an option, since they could request an Email and you can trigger an Email C) Keyword Opt-In is only for Opt-in not for eventmanagement (https://help.salesforce.htm&type=5) D) You can use "CloudPages" to Journey. I would have to be Smart Capture to Journey.

Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's email client when replying. This email address seen in the email client for reply should not be the actual CEO's email adress. How could they ensure this is accomplished? A Create SEnder Profile using the RMM auto-forward feature and configure the "Use Specified Information" email information. B Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering. C RMM accounts are unable to support this behaviour. D Create Sender Profile using the custom setting of direct forwards to an alias email address, that can redirect replies to the CEO's inbox.

C RMM accounts are unable to support this behaviour. (not sure) Not A - There is no "auto-forward". B would send email to CEO's Email and would still show tokenized Email. Probably C - since "reply address to appear as real Email" ist not supported if you want to handle replies. D Could work, but I dont know how the alias would reply to a CEO inbox.

NTO upgraded their MC account which now includes a Sender Authentification Package (SAP). They send roughly 300.000 emails a month. What should they be aware of with respect to sender reputation? A They should have one SAP for transactional sends and another for commercial sends. B They should have one dedicated IP address for every 100.000 messages send per month. C They should request a shared IP since volume is under 500.000 messages per month. D They should send at least 250.000 message per month to maintain their sender reputation.

D They should send at least 250.000 message per month to maintain their sender reputation.

NTO wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contacts reply to the SMS message, the response message will be inserted into a data extension using AMPscript. Which two MobileConnect templates should be used to send the SMS message and capture the response? Choose 2 answers A Text Response B Info Capture C Outbound D Data Capture

B Info Capture C Outbound https://help.salesforce.com/articleView?id=sf.mc_moc_request_and_capture_existing_customers_information.htm&type=5

NTO uses the SAP domain comms.nto.com and has just opened an office in Australia. They have acreated a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers. What would be required to enable sending emails from their new domain without impacting deliverability? A An additional Sender Authentification Package B Register the new domain in Setup > From Address Management C An additional IP address D An additional private domain

A An additional Sender Authentification Package

A mobile contact is not receiving SMS messages sent via MobileConnect. In which two ways could a consultant troubleshoot this issue? Choose 2 answers A Ensure the contact is subcsribed to the correct keyword. B Check the contact opt-in status in All Subscribers. C Check the contact is subscribed to the correct short or long code. D Ensure the "opt-in" box is checked in the MobileConnect Demographics table.

A Ensure the contact is subcsribed to the correct keyword. C Check the contact is subscribed to the correct short or long code.

NTO wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to beeing changed. What should be implemented to chieve these goals? A Integrate an outside CMS with all these permissions built in. B Edit the Content Permissions and Restrictions by Role setting for each user. C Set up Approval Workflow and Share setting inside MC. D Build out an internal business governance and process to support this.

C Set up Approval Workflow and Share setting inside MC.

NTO is looking to personalize their SMS Messages. Which data source supported to personalize message? A MobileConnect Demographics B Profile Attributes C Data Designer Attribute Group D Population in Contact Builder

A MobileConnect Demographics https://help.salesforce.com/articleView?id=sf.mc_moc_send_automated_dynamic_marketing_messages.htm&type=5

NTO has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments. Which two fields would need to be added to enable these data extensions for sending? Choose 2 answers A A field of Phone type containing the mobile number B A field of Text type containing the country code plus mobile number C A field of Locale type containing the locale code D A field of Locale type containing the country code

A A field of Phone type containing the mobile number C A field of Locale type containing the locale code https://help.salesforce.com/articleView?id=sf.mc_moc_data_extension_locales.htm&type=5

``` NTO wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push module with the Mobile Push SDK. In which two ways should this segment be created? Choose 2 answers ``` A Using Contact Builder, create a Filtered Data Extension from All Contacts where there is a record in MobilePush Demographics. B Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush DEmographics attribute group. C Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension. D Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

B Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush DEmographics attribute group. D Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

Northern Trail Outfitters (NTO) is launching a new subsidiary brand. CloudKicks, within the next six months. CloudKicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with CloudKicks as part of the brand kickoff and is comfortable sharing digital properties with them. CloudKicks wants to utilize a custom sending domain, but deliverability is a primary concern. What approach should be recommended? A) A Private Domain should be applied to the parent business unit. B) A new Sender Authentication Package should be used for NTO. C A Sender Authentication Package should be used for CloudKlcks. D A Private Domain should be applied to the child business unit.

A) A Private Domain should be applied to the parent business unit. "Private Domains can be can be shared across multiple accounts on the same stack." https: //help.salesforce.com/articleView?id=000352631&language=en_US&mode=1&type=1 https: //help.salesforce.com/articleView?id=000318538&type=1&mode=1

Northern Trail Outfiters wants to create a query to populate a data extension with email subscribers who belong to a specific Publication List. Which Data View could they use to achieve this? A: _ListSubcribers B: _PublicationSubscriber C: _Subscribers D: _EnterpriseAttribute

A: _ListSubcribers https://help.salesforce.com/articleView?id=sf.mc_as_query_find_subscribers_on_a_publication_or_suppression_list_ref.htm&type=5

A new Marketing Cloud customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primery key for records has been the Email Address. Which two options would prevent the customer from duplicating records? Choose 2 answers A Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address. B Get existing records updated with new Keys sourced from Sales Cloud instance. C Purge the current records and carry on with new keys sourced from Sales Cloud. D Identify what key the customer wants and have the MC Contact model control it.

C Purge the current records and carry on with new keys sourced from Sales Cloud. D Identify what key the customer wants and have the MC Contact model control it. You can't just update the ID bzw. you could but you would duplicate records and then you'll have to delete the old ones. Wahrscheinlich C und D. C would make you lost your preferences and all the information. D is also an option, if the customer doesnt care about historical Data. Need more info.

NTO has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be send as quickly as possible. Their web server should receive a notification when the email is send. Which solution should they use? A Transactional Messaging API B Triggered Send Definition C Single Send journey with an API EVent entry source D Multi-Step journey with an API Event entry source

A Transactional Messaging API

NTO wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10* fields to segment. Which process should the consultant utilize for a reliable send method? A Assign the one million contacts fom the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event. B Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send C Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow D Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow.

D Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow.

NTO has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability. Which two best practices should be utilized? Choose 2 answers A When using an external database of record, utilize that system's identifier as the contact key. B Define the subscriber key as a unique value that does not relate to a specific channel. C Configure Contact Builder to automatically generate a unique subscriber key. D Regularly merge duplicate contacts to keep tracking data accurately.

A When using an external database of record, utilize that system's identifier as the contact key. B Define the subscriber key as a unique value that does not relate to a specific channel. https://help.salesforce.com/articleView?id=sf.mc_cab_contact_builder_best_practices.htm&type=5

A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain. What should the customer have in place to ensure this solution can be implemented? A A Datorama instance to ingest their data B An Interaction Studio instance to ingest their data C An external system to receive and confirm callback and subscriptions D A Transactional Journey with the Not Sent Notification activity included

C An external system to receive and confirm callback and subscriptions external System to receive (Customer Webhook System)

NTO marketing team is new to Marketing CLoud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list. Which solution should the consultant recommend? A Use the Import Wizard in Automation Studio B Use Einstein Segment Recommendations C Use am import activity to import a file from the SFTP D Use a query activity to populate the auto-suppression

C Use am import activity to import a file from the SFTP https://help.salesforce.com/articleView?id=sf.mc_es_add_subscribers_to_auto_suppression_list.htm&type=5

NTO wants to send a special discount offer to engaged customers on their email list. What should be resolved prior to generating the audiemce? A When to send the email B What the offer will be C How to determine engagement D Who the offer will come from

C How to determine engagement

NTO is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channel abilitites as well as the native Salesforce Connector to their global Sales Cloud instance. Which three factors should be considered before finalizing the number of business units they need to purchase? Choose 3 answers A If data/content needs to be segregated between brands/geographies B Number of Marketing Cloud users C Number of Sales Cloud sandboxes D If testing/development business unit(s) is required E Number of brands/geographies which NTO operates

A If data/content needs to be segregated between brands/geographies D If testing/development business unit(s) is required ... ? E Number of brands/geographies which NTO operates

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to nature of their messages. What method should be suggested in this scenario? A Event Notification Service B Platform Events API C Data Terrieves on the Send Object D Data View Export with every send

A Event Notification Service

A new customer request assistance in selecting a data model that can scale wit the brand as it grows. They want a configuration where they can easily add new attributes as needed to their daily CRM imports and use it right away for dynamic content. They would also like to use the data available as referential data in triggered sends for personalization as needed. The customer will send to a minimum of 1,000,000 subscribers. Which data entry model should meet their needs? A Import into a List B Import into a Data Extension C Journey Data Source D API Data Extension Injection

B Import into a Data Extension

Outfitters' marketing team is made up of a marketing manager, a communications specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud. What solution should be recommended to allow for long-term self-sufficiency in segmentation? A Publication Lists B Atribute Groups C Query Activities D Data Filters

B Atribute Groups https://trailhead.salesforce.com/de/content/learn/modules/contact-builder-implementation-basics/organize-data

Northern Trail Outfitters recently upgraded their preference centerto allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in d Journey Builder Email Activity to take these new data points into account. Which two options could allow them to meet the requirement? Choose 2 answers A Suppression List B Domain Exclusion C Auto-suppression List D Publication List

A Suppression List D Publication List Why not the rest? B: Domain exclusion ist only mean for Domain wide exclusion. Not for preferences. C: Auto-suppression lists typically include addresses with a history of spam complaints, unsubscribe lists from previous providers or advertisers, addresses of your competitors, and canceled customers. (Also not avaiable in the Delivery Options for Journey Builder)

Norther Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and Amazon Redshift. What product would help their use case? A Interaction Studio B Web Analytics Connector C Datorama D Report Studio

C Datorama

Northern Trail Outfitters (NTO) wants to implement a cross-channel automated marketing solution that provides real-time messaging on a customer by customer basis. They have limited resources to manage this on their own once the initial implementation has been completed. Which three details should be verified to properly guide d solution they can manage after the initial implementation? Choose 3 answers A Is the necessary data currently stored in a centralized location? B Does NTO have personnel to configure the (sub)domain for sending emails? C What size should the team responsible for the implementation after go-live be? D Does NTO have people with Marketing Cloud skills and/or certifications within the team? Does NTO need a declarative-only approach?

abe

'Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data. How should they connect the data? A Entry Source Data Extension B Data Designer C Contact Configuration D Data Relationships

B Data Designer

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