Similarweb Flashcards

(8 cards)

1
Q

What is Digital Research Intelligence?

A

-100M+ Benchmarking on mobile and websites
-Research a category or page to analyze specific trends between homepage traffic and subsections of a website.
-Website & app analysis
-Industry research
-Audience research
-50+ Digital traffic and engagement metrics
-190+ countries and 210 industry categories
-Custom categories of key competitors

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2
Q

What is Digital Marketing (Web) Intelligence?

A

-Competitive analysis
-SEO & PPC
-Unique metrics like zero-click and hybrid search volume
-Traffic distribution, keyword generator
-Affiliate marketing
-Target the best-performing affiliates in your niche
-Ensure Affiliate partners meet their KPIs
-Maximize your paid search ROI
-See your competitors SEM campaigns by spend, keywords, land page and ad
-Advertising
-Discover fast growing ad networks and best-fit publishers
-Evaluate audience makeup and traffic performance across potential media partners
-Copy your competitors best ad creatives strategies
-Adapt campaigns to the successes of your competitors or avoid their mistakes
-5+ billion keyword database, 300 million every month
-500M display ads, 10B content pages, 8M apps, 235M product skus
-Direct measurement, contributory network, partnerships, public data extration

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3
Q

What is App Intelligence?

A

-Mobile SDK analysis
-Analysis in the performance into their own app, competitor and their markets
-App store, app engagement,

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4
Q

What is Sales Intelligence?

A

-Lead Generation
-Pinpoint the accounts most likely to turn into revenue
-4.5M+ ecommerce companies and 100+filters to hone in your audience with pinpoint
-Receive sales alerts for signals mentioned in the news, starts or stops working with an ad network
-Top contacts, technologies, sources
Lead Enrichment
-100M+ accurate, high-quality contacts with direct phone numbers and email addresses
-Discover your prospects pain points
Sales Engagement
-Ecommerce Company Finder

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5
Q

What is Stock Intelligence?

A

-platform
-Desktop vs Mobile
-Web traffic, predictive analytics,

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6
Q

What is Shopper Intelligence?

A

-Boost product views and increase ecommerce sales
-Top categories, benchmark, top keywords (optimize search strategies)
-Monitor consumer purchases to track demand changes, seasonality, and pricing efforts
-Product views, units sold
-Categories, subcategory, and product level
-Tailor marketing campaigns based on cross-shopping consumer behavior to increase product views.
-Traffic sources driving product views
-Category granularity on Amazon, Walmart, Target, Best Buy
-Traffic optimization, sales performance, loyalty and retention, subscribe & save, brand cross-shopping, brand share
-Optimize paid and organic clicks

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7
Q

Tell me about your day to day as a CSM?

A

-Training clients
-advising clients how to use the data
-Analyzing data for key insights to increase usage and retention,insight emails
-Creating decks to increase account health, retention and upsells
-Understanding client’s pain points and thinking of creative ways to expand their use case
-Working with sales, product, finance to address client inquiries
-Using salesforce and gainsight to take a record of client concerns and keep usage high

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8
Q

Tell me about your day to day as a renewal consultant?

A

-Created meeting with sales rep and CSM to increase upsells and retention
-Managed renewal timeline, price negotiation and liaising with legal for terms and signing
-Training clients on 7 different applications
-advising clients how to use the data
-Analyzing data for key insights to increase usage and retention,insight emails
-Creating decks to increase account health, retention and upsells
-Understanding client’s pain points and thinking of creative ways to expand their use case
-Working with sales, product, finance to address client inquiries
-Using salesforce and gainsight to take a record of client concerns and keep usage high

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