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MC Personalization > SIMULADO 2 > Flashcards

SIMULADO 2 Flashcards

1
Q

What Marketing Cloud Personalization component contains experiences and messages you design to personalize the interaction a visitor has with your channels?
a.Audiences
b.Campaigns
c.Recipes
d.Templates

A

b.Campaigns

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2
Q

How does Marketing Cloud Personalization deliver technical value to marketers?
a.By providing a platform to manage, schedule, create, and monitor content.
b.By providing a cloud-based unified e-commerce platform with mobile, Al personalization, order management capabilities, and related services for B2C
c.By providing a cloud-based application designed to help salespeople sell smarter and faster
d.By listening to customer signals, understanding customer intent, and acting accordingly

A

d.By listening to customer signals, understanding customer intent, and acting accordingly

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3
Q

When does site mapping happen during the implementation process?
a.At the beginning of the build phase since it is the basis for the rest of the implementation
b.At the end after everything is defined in the system
c.It can happen at any point since it is unrelated to the rest of the implementation
d.In the middle after certain components like the catalog have been populated

A

a.At the beginning of the build phase since it is the basis for the rest of the implementation

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4
Q

What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?
a.Catalog
b.Channel
c.Objects
d.Directory

A

a.Catalog

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5
Q

A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer’s experience?
a.Rule-based targeting
b.A/B testing
c.Open time email
d.Surveys

A

c.Open time email

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6
Q

What is the maximum number of user attributes you can setup per dataset?
a.50
b.250
c.500
d.100

A

d.100

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7
Q

What role would the admin assign a user if they need to view everything in Marketing Cloud Personalization and create, update, publish, and delete campaigns and recipes?
a.Editor
b.Viewer
c.Campaign Author
d.Campaign Editor

A

a.Editor

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8
Q

What are the three types of ingredients available for a recipe?
a.Machine Learning
b.Promotions
c.Catalog-based and Trending
d.Recommendations
e.Co-Occurrence

A

c.Catalog-based and Trending
d.Recommendations
e.Co-Occurrence

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9
Q

What would a marketer include in a recipe if they want to ensure they display recommendations from more than one category?
a.Exclusion
b.Ingredient
c.Variation
d.Booster

A

c.Variation

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10
Q

What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?
a.Co-Buy
b.SmartBundle
c.Trending
d.Co-Browse

A

c.Trending

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11
Q

Which ETL feed is used to bring campaign tracking data from Marketing Cloud Messaging & Journeys or Pardot?
a.External Email Campaign Events ETL
b.Manual Segment ETL
c.Transaction ETL
d.Product ETL

A

a.External Email Campaign Events ETL

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12
Q

How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?
a.Daily
b.Every 15 minutes
c.Hourly
d.Immediately

A

b.Every 15 minutes

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13
Q

Which data feed integrates purchase data into a profile in Marketing Cloud Personalization?
a.Conversion Feed
b.Interaction Feed
c.Transaction Feed
d.Catalog Feed

A

c.Transaction Feed

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14
Q

What can you learn from Segment Compare on the Segment Detail tab?
a.To compare users, engagement, activity, KPIs and other actions across segments, displayed as averages or totals
b.To understand view time, purchases, affinities, revenue by category
c.To view individual users that are part of the segment
d.To understand what campaigns use the segment for targeting

A

a.To compare users, engagement, activity, KPIs and other actions across segments, displayed as averages or totals

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15
Q

How many times can a visitor accomplish a goal in Marketing Cloud Personalization?
a.Each time a visitor leaves and rejoins the goal segment
b.No more than twice or the goal completion will no longer be counted
c.Only once for all time
d.It varies depending on the setup of the goal segment

A

a.Each time a visitor leaves and rejoins the goal segment

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16
Q

How often is the Event Stream report refreshed?
a.Every 15 seconds
b.Every hour
c.Every Day
d.Every 30 minutes

A

a.Every 15 seconds

17
Q

If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?
a.Campaign Debugger
b.Force SDK URL
c.Inject SDK
d.Developer Tools

A

b.Force SDK URL

18
Q

During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap?
a.Site Catalog
b.Attribute Model
c.Datasets
d.Site Architecture
e.ETL Feeds

A

b.Attribute Model
c.Datasets
d.Site Architecture

19
Q

In which two locations in the pageType definition can a developer pass in attributes?
a.onActionEvent
b.listeners
c.isMatch
d.cashDom

A

a.onActionEvent
b.listeners

20
Q

How are anonymous visitors tracked?
a.The browser assigns a 3rd party cookie
b.Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
c.The customer must assign a unique alphanumeric identifier using a first-party cookie.
d.Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie

A

b.Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.

21
Q

Which three components of a server side campaign can be defined by a business user?
a.Promoted content
b.Campaign responses
c.User attributes
d.Experience rules
e.Campaign rendering

A

a.Promoted content
c.User attributes
d.Experience rules

22
Q

What qualifies a web vistor to see any experience of a Web Campaign?
a.Einstein Next Best Action
b.Campaign Targeting Rules
c.Einstein Recipe Ingredients
d.Email Campaign Rules

A

b.Campaign Targeting Rules

23
Q

Which global template do you select and customize to provide product recommendations on the homepage?
a.Infobar with CTA
b.Einstein Product Recommendations
c.Einstein Content Recommendations
d.Banner with CTA

A

b.Einstein Product Recommendations

24
Q

What two features of Marketing Cloud Personalization can be used in an open-time email campaign?
a.Recipe
b.Promotion
c.Attribute
d.Survey

A

a.Recipe
b.Promotion

25
Q

Which global template do you select and customize to provide trending blog recommendations on the homepage?
a.Banner with CTA
b.Einstein Content Recommendations
c.Einstein Product Recommendations
d.Infobar with CTA

A

b.Einstein Content Recommendations

26
Q

What three things does a developer code in a web template?
a.Client side instructions for rendering
b.Defining what can be configured in a campaign
c.Set the control group percentage
d.Campaign qualification rules
e.HTML and CSS for controlling appearance

A

a.Client side instructions for rendering
b.Defining what can be configured in a campaign
e.HTML and CSS for controlling appearance

27
Q

A Business User wants to deliver different experiences to different segments within the same campaign, which testing option should they select?
a.Rule Based Testing
b.Time Based Testing
c.A/B Testing
d.Variation Testing

A

a.Rule Based Testing

28
Q

Which two options are valid use cases for a segment?
a.Identifying users who have purchased a certain value in a specified time period
b.Identifying users who viewed a YouTube advertising campaign
c.Identifying users who abandoned a shopping cart today
d.Identifying users for activation within an integrated Demand Side Platform

A

a.Identifying users who have purchased a certain value in a specified time period
c.Identifying users who abandoned a shopping cart today

MC Personalization (7 decks)

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