SIMULADO 3 Flashcards
What is the purpose of defining content zones in the sitemap?
a.To report on web campaign performance
b.To specify the size of the content that will be used
c.To define where campaigns can render on a website
d.To ingest catalog information from the page
c.To define where campaigns can render on a website
What is the best practice naming convention for Attributes?
a.lowerCamelCase
b.lower_snake_case
c.UpperCamelCase
d.Upper_snake_case
a.lowerCamelCase
A brand is testing three campaigns, each one with a control experience. Which segment type can the brand set up to make sure the same group always gets the control experience?
a.Control group segment
b.A/B Test segment
c.Location-based segment
d.Third party segment
a.Control group segment
A marketer would like to personalize a website based on a visitor ego read a specific blog article three times during the current visit. Which segment rule is needed to target this visitor?
a.Third Party
b.Visits
c.Actions
d.Items
b.Visits
How does a marketer perform an A/B test in Web Campaigns?
a.Create multiple web campaigns
b.Create multiple events
c.Create multiple experiences
d.Create multiple web templates
c.Create multiple experiences
Where can a developer access pre-built Global Templates?
a.From code examples in developer docs
b.Templates menu under the Web Campaign in the UI
c.View List Template option in the Launcher
d.From the Templates list when building a campaign
c.View List Template option in the Launcher
Which data feed integrates external system data into a user’s profile leveraging identity attributes?
a.Identity Feed
b.User Feed
c.Interaction Feed
d.Catalog Feed
b.User Feed
What are two main functions of the Event API?
a.Process GDPR data or deletion requests
b.Bulk load external campaign data
c.Return campaign responses
d.Capture user attributes and actions
c.Return campaign responses
d.Capture user attributes and actions
Which three components of a recipe are optional when configuring a new algorithm?
a.Exclusion
b.Variations
c.Ingredients
d.Boosters
e.Decisions
a.Exclusion
b.Variations
d.Boosters
What would a marketer include in a Recipe if they want visitor’s affinity score to be taken into account when showing recommendations?
a.Variation
b.Booster
c.Ingredient
d.Exclusion
b.Booster
What is the Salesforce point of view for end flow of data for real-time personalization within Marketing Cloud Personalization?
a.Data-in, Understand, Engage, Data-out, Analyze
b.Profile, Insight, Understand, Act, Analyze
c.Know, Understand, Personalize, Engage, Analyze
d.Identify, Understand, Decide, Act, Analyze
d.Identify, Understand, Decide, Act, Analyze
How does Guardian determine the expected range for a given metric?
a.Guardian uses continuous machine learning to set predict the expected range
b.Guardian connects with pre-built rangers for each metric, which cannot be configured
c.Guardian queries the Data Warehouse to establish logical the expected ranges
d.Guardian uses upper and lower bounds set by the user for each metric
b.Guardian connects with pre-built rangers for each metric, which cannot be configured
