SLT applied to gender development Flashcards
(8 cards)
social learning theory
behaviour developed from experience
examples
socialisation
vicarious reinforcement- seeing others praised for sex appropriate behaviour
differential reinforcement- when kids themselves are praised
role models
same sex older siblings
parents
^ live
characters
^ symbolic
i
identification and imitation
positive
smith and lloyd- 6 month babies dressed in boys clothes given hammer but in girls given dolls
rust- older brother resulted in masc for m and f but older sister more feminine in m
used practically
negative
ignores biological factors
assumes kids r passive
culture / media positive
mead- new guinea
practical
culture/ media negative
of all media shows gendered behaviour (bowie)
EISEND- strong gender stereotypes in ads but reduced when culture changed. media mirrors society not shapes