SLT - EVALUATIONS Flashcards

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1
Q

Name one strength of SLT

A

Application to health campaigns

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2
Q

To support point give evidence and explanation (EE)

A

Scientist found an individual’s perceived similarity in an advert - the message of ad is positively effective to individual
In ads models match behaviours with target audience - which increases level of identification

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3
Q

Give a conclusion to support your overall point

A

Therefore SLT - has a greater impact on campaigners

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4
Q

Name another strength of SLT

A

Research support for identification

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5
Q

To support point give evidence and explanation (EE)

A

Humans more likely to imitate ‘virtual’ human who was more similar than real human who was dissimilar - scientist
Experiment - participants observing similar virtual model - did more exercise in the next 24 hours than those who viewed dissimilar model exercising

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6
Q

Give a conclusion to support your overall point

A

Therefore humans are more likely to imitate someone who’s similar instead of dissimilar - identification

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7
Q

Name one criticism of SLT

A

Casualty

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8
Q

To support point give evidence and explanation (EE)

A

Peers with deviant attitudes - more likely to seek peers with similar attitudes - scientists
However maybe humans don’t imitate negative attitudes but those with negative behaviours - seek out similar peeps

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9
Q

Give a conclusion to support your overall point

A

SLT may not be the cause of negative behaviour - other explanations

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10
Q

Name another criticism of SLT

A

Complexity

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11
Q

To support point give evidence and explanation (EE)

A

SLT - gender specific behaviour - result of gender specific role models
However children have so many more factors which they’re exposed to

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12
Q

Give a conclusion to support your overall point

A

Therefore difficult to separate SLT from other factors

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