Social And Demographic Trends

Question 1

What is the major implication of an ageing population

Answer 1

And increase in the old age to crap and T ratio. Which is the proportion of people working age compare to the proportion who are above the pension age.

Question 2

What are two problems with having a ageing population

Answer 2

The amount of public expenditure required to provide pensions benefits healthcare will increase. A greater proportion of the population will be out on the workforce, and reducing productivity

Question 3

What are the marketing implications of ageing

Answer 3

Older and younger customers spend their income on different types of products. All people spend less Money on entertainment and alcoholic drinks but spend more on holidays. Also spent more on healthcare and less on transport.

Question 4

Why do you advertises target younger people more?

Answer 4

Because as we get older we tend to develop strong brand lattes and take more persuasion to switch from products that we know I’d like. We distrust new brands and products. Therefore advertisers Put resources into getting young people that they stay loyal throughout their later years

Question 5

How old are workers stereotyped

Answer 5

Reliable, stable, mature and experienced, but also difficult to train, resistance to change and poor with technology

Question 6

What sort of work environment would a old person be looking for

Answer 6

Flexible working hours or part time work. A job at the office phased retirement is favourable. Also one that provides healthcare