social change pt2

Question 1

what is social change

Answer 1

• gradual shift in social norms
• happens slowly without ppl noticing

Question 2

example of social change

Answer 2

recycling
once rare , now normal part of life

Question 3

how does social influence cause change

Answer 3

through minority influence
- started by small group

Question 4

5 elements of social change

Answer 4

1. drawing attention
2. consistency
3. deeper processing
4. augmentation princicple
5. snowball effect

Question 5

step 1?

Answer 5

1. drawing attention
   minority bring attention to issue through social proof e.g protests

Question 6

step 2?

Answer 6

consistency
minority must be consistent in their message overtime
- creates doubt in majority, increases interest

Question 7

step 3

Answer 7

deeper processing
- causes people to think more deeply about issue

cognitive conflict arises , people question existing norms

Question 8

step 4

Answer 8

augmentation principle
- minority takes risks/ suffer for their cause , shows comittment

• makes message more powerful

Question 9

step 5

Answer 9

snowball effect
- gradually more ppl adopt the view

becomes majority view - social change

Question 10

role of conformity in social change

Answer 10

asch
dissenter breaks power of majority , causes other ppl to dissent

shows nsi = leads to social change

Question 11

role of obedience in social change

Answer 11

milgram
disobedient role models = reduce obedience In bothers

Question 12

strength , nsi

Answer 12

• research support shows nsi can lead to social change

e- Nolan et al , messages on people doors saying most neighbours were tryna save energy

e- ppl who saw that message= used less energy than ppl who only saw “ save energy” messages

l- shows ppl change behaviour to fit in , supports role of nsi in social change

Question 13

limitation , method issues

Answer 13

p- methodological issues in supporting research

e- asch milgram moscovici = used lab experiemnts

e- artificial tasks , low ecological validity , demand characteristics could’ve influenced results

l- limits generalisability to real life social moevements

Question 14

limitation ,slow

Answer 14

p- social change through minority influence = slow
e- nemeth a1986, argued = effects of minority influence are indirect and delayed

e- minorities = set stage for change , but actual change takes generations

l- limits practical use , doesn’t explain how long It takes or why its so slow

Question 15

strength , real world app

Answer 15

p- historical examples = evidience

e- e.g suffragettes = showed consistency , augemnettion , = eventually creating lasting change

e- shows real world application