Social Influence

Question 1

Asch

Answer 1

• Procedure
• Findings (inc. individual differences)
• Interview after
• Variations

Question 2

Zimbardo

Answer 2

• Procedure
• Findings
• Why/when it ended

Question 3

Milgram

Answer 3

• Procedure
• Findings
• Variations

Question 4

Milgram VARIATIONS

Answer 4

Bickman, Orne and Holland (demand characteristics in variations, particularly in uniform variation, which was very contrived - low in internal validity)

Question 5

Explanations of obedience

Answer 5

Agentic state: general explanation, agentic shift, binding factors

Legitimacy of authority: general explanation, define meaning of action/authority figure, link with uniform factor

Apply both to Milgram

Question 6

Dispositional explanation: Authoritarian personality

Answer 6

• F scale/main traits
• How personality develops
• Altemeyer (RWA)
• Milgram and Elms (key study)

Question 7

Resistance to social influence

Answer 7

Social support

• general explanation in terms of conformity, with Asch variation (unanimity)
• general explanation in terms of obedience, with Milgram variation (3-team variation)

Locus of control

• general explanation, with differences
• how internality leads to greater resistance

Question 8

Minority influence

Answer 8

• Three main characteristics
• Moscovici et al. (key study)

Question 9

Social change

Answer 9

• 5 main points (applied to Suffragettes)
• Snowball effect/social cryptoamnesia