Social Influence Flashcards
Define internalisation
Accepting the majority’s views as you own and believing in their views too
Define compliance
Going along with things even if you don’t agree with them
Define identification
Conforming to what’s expected of you to fulfill a social role
What type of social influence does Asch’s study use?
Normative social influence
What type of social influence does Sherif’s study use?
Informational social influence
What was Asch’s participants influenced by? (Situational factors)
- Group size - less people influencing you, easier to resist conforming
- Unanimity - someone agreed with the participant
- Task difficulty - harder, conformity increased
What are social roles?
Behaviour that society expects from you
What is the agentic state?
People act as someone’s agent, rather than taking personal responsibility for someone’s actions
What kept Milgram’s participants in the agentic state?
- Reluctance to disrupt the environment - participants had already been paid so felt they had to continue
- Pressure of surroundings - prestigious uni (legitimate authority)
- Authority figure - if they hesitated they were told they had to continue
Why do some people obey authority unquestioningly?
Over-strict parenting when children
What is the F-Scale?
Asks questions about personality to see how likely they are to submit to authority
What is majority influence?
When people compare their behaviour to the majority to fit in without considering the majority’s views.
Involves compliance.
What is minority influence?
A minority of people persuade others to adopt their beliefs and behaviours
It works through consistency, commitment and flexibility
Influential factors of social influence
- Strength - how knowledgable the group appears to be
- Numbers - how many in group
- Immediacy - how many lose the source of influence is to you
What is the snowball effect?
How small actions can cause bigger and bigger actions ultimately resulting in a huge change
