Social Influence Flashcards
(82 cards)
What are the 2 types of social influence?
Normative
Informational
NSI and ISI
What are the 3 types of conformity?
Internalisation, Identification and compliance
Explain Internalisation as a type of conformity
A genuine acception of group norms due to ISI.
It is also usually a permanent and public change
Explain Identification as a type of conformity
Conforming due to there being something about the group we value.
Public but not private change
Explain Compliance as a type of conformity
simply ‘going along with others’
A superficial change
What is a research support for ISI?
Lucas et al and his maths problems
More difficult the question the higher rates of conformity
What is a research support for NSI?
Asch
Participants said they conformed due feeling self-conscious and afraid of disapproval.
What is a research against NSI?
Every personal has individual differences
The role of nAffiliators being the type of person to confirm
Outline The Stanford prison experiment
Mock prison in university basement
21 emotionally stable men were randomly assigned to either a ‘prisoner’ or ‘guard’
Uniforms were provided for de-individuation
Encouraged to identify with their role
Meant to last 14 days but only lasted 6
What was included in the prisoners uniform for the SPE?
Loose smock
cap
number identification
What were the findings of the SPE?
Social roles highly influence individuals behaviour
One prisoner went on hunger strike
Guards overtime became more aggressive
Prisoners rebelled
Meant to last 14 days but only lasted 6
What are 3 evaluations of the SPE?
- Control
Highly controlled variables (Emotionally stable participants) - Lack of realism
Response to demand characteristics
HOWEVER,
Prisoner 416 thought it was a real prison led my psychologists rather than government and 90% of convos were on prison life
What was Milgrams baseline procedure?
40 American men
Teacher, learner and experimenter
Participant always the teacher
question getting wrong gets electrocuted
15v - 450v
What was Milgrams baseline procedure findings?
- All participants went to 300 volts
- 65% continued all the way to 450 volts
Lip biting, sweating, trembles and stutters. One had a whole seizure
What was the two research support on Milgrams baseline procedure?
French docuementary replications
80% delivered to maximum 460 volts
same quantitative behaviours
Real shocks to puppies
54% men 100% women gave what they thought was a fatal shock
(Contradicts idea of DC)
What was the research against on Milgrams baseline procedure?
DEMAND CHARACTERISTICS
The idea of play-acting
What was the 3 situational variables in Milgrams study?
Location, Proximity, Uniform
Explain location as one of Milgrams situational variables
Prestige univeristy to a run-down office block
Decreased obedience
65% to 47.5%
Explain proximity as one of Milgrams situational variables
Forces hand on a ‘electrostack plate’
Obedience fell by over a half (65% to 30%)
Explain uniform as one of Milgrams situational variables
Grey lab coat experimenter being replaced by a member of the public
Obedience fell from 65% to 20%
What is a weakness of Milgrams situational variables?
Low internal validity for uniform
Lowkey unbelievable, even Milgram said…
Would lead to demand characteristics
What are 2 strength of Milgrams situational variables?
- Cross culture replications
Dutch interview, saying stressful questions to someone desperate for a job - Research support
Field experiment
Guard, milkman, jacket and tie
Pick up litter
What are 2 situational explanations?
Agentic state and Legitimacy of authority
what is the agentic shift?
Shift from an autonymous state to an agentic state