Social Influence Flashcards
(91 cards)
What are the three types of conformity?
Internalisation, identification, compliance
What is compliance in the context of conformity?
Individuals publicly go along with the majority view, but privately disagree with it.
What type of conformity is linked to a need to be accepted?
Compliance
What is identification in conformity?
Individuals adopt the behaviour of the group because they value the group and group membership.
What is internalisation in the context of conformity?
Individuals take on the expressed view publicly and privately as they accept it as correct.
What leads to far-reaching and permanent change in behaviour?
Internalisation
What are the two key explanations for conformity identified by Deutsch and Gerard (1955)?
Informational influence and normative influence
What is informational social influence?
When people change their behaviour to be correct by looking to others who are better informed.
What is normative social influence?
Stems from a desire to avoid punishments and gain rewards, such as behaving to be liked.
What research supports normative social influence (NSI)?
Asch’s study found participants changed their answers to avoid feeling like ‘the odd one out’.
Fill in the blank: Informational social influence leads to ______ changes in behaviour.
Permanent
What did Jenness (1932) find in his research related to informational social influence?
Participants changed their estimates when offered a supposedly better way to count beans.
What is a methodological issue identified in Asch’s study?
Lacks validity as it was conducted among strangers rather than in groups with lasting ties.
What is the overall conformity rate found in Asch’s study?
32%
What happens to conformity rates when the size of the majority increases?
Conformity rates increase.
What effect does introducing a dissenting confederate have on conformity?
It reduces conformity.
What is an external locus of control?
A belief that outcomes are out of one’s control, leading to conformity.
What did Zimbardo aim to investigate in his research?
Whether students would conform to a role they were assigned (guard or prisoner).
What was done to participants in Zimbardo’s study to simulate a prison environment?
They were arrested, stripped, deloused, and given uniforms.
What behavior did guards exhibit in Zimbardo’s study?
They began to harass prisoners and impose punishments.
What is a key finding from Zimbardo’s study regarding roles?
Both guards and prisoners quickly settled into their assigned roles.
Fill in the blank: Normative social influence is likely to be stronger when participants make ______ responses.
Public
What did Lucas (2006) find regarding task difficulty and conformity?
Participants conformed more to incorrect answers when math problems were difficult.
What is the significance of Asch’s study in understanding conformity?
It provides evidence for both informational and normative social influence.