Social Influence Flashcards
(16 cards)
What impact does Social support have on conformity?
The pressure to conform can be reduced if there are other people present who are not conforming.
This concept emphasizes the influence of dissenters on individual behavior.
What role does a dissenter play in conformity according to Asch’s study?
The dissenter acts as a ‘model’ allowing others to follow their own conscience.
The presence of a non-conforming individual can empower others to resist group pressure.
How can the pressure to obey be reduced?
The pressure to obey can be reduced if there is another person who is seen to disobey.
This suggests the importance of social support in resisting authority.
What was the effect of a disobedient confederate in Milgram’s variations?
Rates of obedience dropped from 65% to 10%.
This highlights the impact of social influence on obedience.
What is the significance of social support in resistance to conformity?
Conformity decreased when there was one dissenter present in studies.
This suggests that social support can significantly aid in resisting conformity.
What did Gamson et al (1982) find regarding group resistance?
88% of groups rebelled when given the opportunity to discuss their views.
This indicates that peer support enhances resistance to authority.
What is meant by ‘social support’ in the context of conformity?
Pressure to conform or obey is reduced if another person appears to not conform or disobey.
This concept is crucial for understanding group dynamics.
Define ‘locus of control’.
Refers to a person’s perception of personal control over their own behavior.
This concept is important in understanding individual differences in behavior.
What are the two types of consistency in minority influence?
- Synchronic consistency
- Diachronic consistency
Both types of consistency are vital for a minority to effectively influence the majority.
What is the argumentation principle in minority influence?
Partaking in extreme activities shows greater commitment to belief, attracting more attention from the majority.
This principle underscores the importance of commitment in minority influence.
What does flexibility refer to in minority influence?
The need to adapt views and accept reasonable counterarguments to gain support.
Balancing consistency and flexibility is crucial for effective minority influence.
What is minority influence?
A form of social influence where a minority persuades others to adopt their beliefs, attitudes, or behaviors.
This is distinct from majority influence and can lead to internalization.
Describe the procedure of Moscovici’s blue-green slide experiment.
Participants were shown 36 slides and had to state the color; 2 out of 6 were confederates.
This classic experiment aimed to investigate the effects of consistent minority influence.
What were the findings of Moscovici’s experiment regarding consistent and inconsistent conditions?
- Consistent condition: 32% of participants agreed at least once
- Inconsistent condition: 1.25% agreed
This demonstrates the effectiveness of a consistent minority.
What is the control group’s outcome in Moscovici’s study?
In the control group with no confederates, wrong responses occurred in just 0.25% of trials.
This highlights the influence of the minority on participants’ responses.
What is the process of change in minority influence?
Hearing something new may prompt deeper processing, leading to internalization and conversion to the minority view.
This process can lead to a ‘snowball effect’ where more people adopt the minority view over time.
