Social Influence Flashcards
(51 cards)
What are the three types of conformity?
- Compliance
- Identification
- Internalisation
Define conformity.
Giving in to social or group pressure
What is the main idea of social psychology?
Behaviour, thoughts, and feelings are influenced by social context
What is compliance in terms of conformity?
Publicly going along with the majority view while privately disagreeing
What is identification in terms of conformity?
Adopting the behaviour of the group due to valuing group membership
What is internalisation in terms of conformity?
Taking on the expressed view publicly and privately, accepting it as correct
What are the two key reasons why people conform according to Deutsch and Gerard?
- Informational influence
- Normative influence
What is informational social influence (ISI)?
Changing behaviour to be correct in uncertain situations
What is normative social influence (NSI)?
Changing behaviour to avoid punishments and gain rewards
True or False: Normative social influence is often linked to compliance.
True
What did Asch’s study aim to examine?
The extent to which social pressure from a majority affects individual conformity
What was the overall conformity rate found in Asch’s study?
32%
What did Jenness (1932) find in his study related to ISI?
Participants changed their estimates to match others’ when unsure
What is a methodological issue with Asch’s study?
Lacks validity as it involved strangers in a controlled setting
What were the historical issues with Asch’s study?
Conducted in 1950s America, may not apply to modern society
Fill in the blank: Informational social influence is done for ______ reasons.
[cognitive]
Fill in the blank: Normative social influence is conducted for ______ reasons.
[emotional]
What is the Authoritarian Personality?
A dispositional explanation for obedience
What variables affect conformity according to Asch’s investigations?
- Group size
- Unanimity
- Task difficulty
What is the role of social influence processes in social change?
Influencing individuals to adopt new norms and behaviors
What is a practical application of understanding conformity?
Helping society by understanding group dynamics and social influence
What does an external locus of control imply in terms of conformity?
Individuals feel things are out of their control and conform to the crowd
What percentage of participants in Asch’s study remained completely independent?
26%
What effect does making the line task more difficult have on conformity?
Increases conformity
Asch found that making the line task more difficult led to increases in conformity but did not provide supporting statistics.