Social Influence Flashcards
(26 cards)
Agentic State
Explanation for obedience. Individual carried out orders and acts as agent for authority figures
Compliance
Lowest level of conformity. Change public behaviour but not private. Short term change.
Conformity
Changes behaviour or beliefs due to perceived pressure
Identification
Middle level of conformity. Changes public and private behaviour only in front of group they’re identifying with.
Internalisation
Deepest level of conformity. Changes private and public beliefs. Long term change.
Legitimacy of authority
Explanation for obedience. Perceived right of an authority figure to exert power and control over others, based on their position, role, or social structures they represent. People accept and respect authority deemed legitimate
Informational social influence
Person conforms because they believe that someone is right
Normative social influence
Person conforms in order to be accepted by a group. Avoid rejection.
3 situational factors for obedience
Proximity, location and uniform
Explanation for conformity evaluation ( NSI AND ISI )
+ NSI: conformity dropped to 12.5% when pps could privately write answers
+ ISI: pp relied on others answers more when task was harder
- dispositional factors: high internal locus of control less likely to conform
- difficult to differentiate NSI from ISI
Zimbardo conformity to social roles evaluation
+ set up was well controlled. Selected psychologically stable, non criminal pps. Roles were randomly allocated: so results were due to so social roles not personality
+ practical application to improve effect of roles in prison e.g increased training
- only 1/3 of guards behaved hostile, social roles have limited influence
- experimenter bias: Zimbardo was lead investigator and had role in prison: doubts about validity
How many pps conformed at least once in aschs study?
75%
What percentage of the time did the naive pp give the wrong answer in aschs study
36.8%
How much did conformity reduce by with dissenting confederate
1/4
What happened to conformity levels when task difficulty increased
It rose which supports the idea that informational social influence plays a bigger role when situation is ambiguous
How many participants continued to highest voltage
65%
How many participants stopped below 300 volts
None
What did obedience reduce to when instructions given via telephone
20.5%
What did obedience drop to when location changed to a run down building
47.5%
What did obedience reduce to when ordinary member of public in everyday clothes took over experimenter role
20%
Moscovicci blue green slide study procedure
4 niaive pps and 2 confeds (minority). Showed series of blue slides, confeds tried to influence pps to say they were green.
What are the 2 conditions of Moscovicci study
Condition 1: Consistent. confeds said the slides were green 100% of the time. Condition 2: Inconsistent. Confeds saod slides were green 2/3 of time. (also control group where no one said green)
Findings of Moscovicci study
Consistent minority: naive pp said slides were green 8% of time
Inconsistent: naive pp said slides were green less than 1% of the time
Control: also less than 1%
Conclusions of Moscovici
For minority to have any influence over majority, they must be consistent
