Social Influence Flashcards
(9 cards)
Compliance
Occurs when an individual accepts influence because they hope to achieve acceptance from those around.
Conformity
is a form of social influence that results from exposure to the majority position and leads to compliance with the position.
Identification
A form of influence where an individual accepts a behavior or attitudes because they want to be associated with a type of group
Informational influence
is a form of influence which is the result of the need to be right looking to others as a way of gaining evidence about reality
Normative social influence
is a form of influence whereby an individual conforms with the expectation of the majority in order to gain approval.
ASH STUDY
Procedure:
123 male students were tested, Participants were told to call out which of the three lines they thought was the same as the standard line with the real participants answering second to last. Ash was interested in whether the real participants would stick to what they believed was right or what others had said.
Findings:
33% of the participants agreed with the incorrect participants.
Variables affecting conformity
Group size:
The pressure of 3 confederates, the proportion of conformity increased by 30%. Further increases in size did not have an effect on conformity which suggests that 3 confederates are optimal for conformity.
The unanimity of the majority:
the difficulty of the task:
Variations of the ASH study found that the harder the lines were to tell apart the higher the conformity rate was.
Situational factors in obedience
Proximity:
Location:
The power of uniform:
Stanford prison experiment
procedure-males assigned the role of prisoners or guards.
guards became tyrannical and abusive to the prisoners
conformed to their role with some showing extreme reactions of crying and range
